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BizReport : Advertising archives : September 30, 2014

Ad RoundUp: Tapping into data solutions

Two partnerships and a new mobile release may give online brands more data and functionality for online campaigns.

by Kristina Knight

First, Marin Software and Atlas have partnered to create a platform that ties SEM effects into campaigns served through Atlas. The partnership offers comprehensive reporting, integration between Marin and Atlas platform and reporting which includes keyword level data.

"By partnering with Atlas, our advertisers are able to determine the true ROI of their paid search campaigns, giving them the ability to better optimize their sales funnel," said Matt Ackley, SVP Product and CMO at Marin Software. "This is an extremely valuable integration for all our digital marketers."

Meanwhile Jivox and Atlas have partnered to offer the ability to personalize rich media ads within Atlas. Through the partnership campaigns can be served, tracked and measured from within the Atlas platform.

"As a data-driven ad platform, Jivox is ideally suited to provide highly creative, dynamic ads for the Atlas environment," said Erik Johnson, head of Atlas. "By partnering with Jivox, our clients will be able to create a variety of rich media ads and run them at scale through our reliable and simple platform, ensuring that every impression is viewable and delivered to the intended audience."

Finally MarketLive is releasing the mCloud today, a hosted database which gives marketers the ability to auto-scale campaigns and compile real time transactional data. The platform also offers users a commerce hub with global capabilities.

"At both the technology and the service level, mCloud is one of our strongest offerings to date for our commerce customers," said Ken Burke, founder and CEO of MarketLive. "We can continue to offer the highest performance levels, state of the art integration and security, and redundancy across all customers. In addition, we can help our customers rapidly expand into new international markets with minimal cost."

Image via Shutterstock

Tags: advertising, advertising data, advertising platforms, Atlas, Jivox, Marin Software, MarketLive

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