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BizReport : September 22, 2014 Archive

September 22, 2014 Archive

Advertising | September 22, 2014

Forecast: Local media revs to push $140b

Local media is increasingly important to advertisers, especially in the online space, as more and more consumers switch how they consume news, entertainment and stay connected to important people in their lives. This importance should push local media ad revenues, right? Not as much as many might think. >>

Loyalty Marketing | September 22, 2014

Consumers more likely to be loyal to brands with a physical presence

Consumers are loyal to just three brands, according to Emarsys, whose recent study shows that online-only brands find it harder to attract loyal consumers than those with a physical store. >>

Ecommerce | September 22, 2014

Study dispels myth that 15-24 year olds are the true 'digital natives'

Those who have grown up with digital technology - 'digital natives' - are the most active of Internet users, right? Wrong, according to new data from Kantar Media's TGI Clickstream study. >>

Blogs & Content | September 22, 2014

Top 3 tips to better optimize branded content

There are many ways marketers can optimize their content. However, understanding consumer demand, identifying efficient channels, and diversifying content type are the three most fundamental things marketers should do before all else, according to one expert. Here is why: >>



Advertising | September 22, 2014

Programmatic spending skyrockets through Nexage Markeplace

Here's an interesting nugget: the mobile programmatic spend is surging forward. According to data focused on the Nexage Marketplace the programmatic spend has increased more than 200% over the past year. One expert suggests the spending increase is the result of publishers and advertisers following consumers into the mobile space. >>