September 16, 2014 Archive

Ecommerce | September 16, 2014

Survey: Online, offline shopping experiences 'merging'

Experience is the key to engagment according to many ecommerce experts. But, according to new data out from SmartFocus the online and offline experiences are merging, and that brings with it other challenges for retailers. >>

Email Marketing | September 16, 2014

Message Systems flips email to up engagement

Email isn't sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade - from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email's issues by improving deliverability and engagement through metrics and analysis. >>

Advertising | September 16, 2014

Marketers beware - research your target market or risk stereotyping

Advertising isn't hitting the mark when attempting to portray parents and older generations, new research suggests. >>

Trends & Ideas | September 16, 2014

Google: U.S government user data requests up 250% since 2009

Google's latest transparency report reveals the significant increase in demands for user data received by the company from governments of all sizes. >>

Blogs & Content | September 16, 2014

Survey reveals general reluctance to pay for online content and apps

A survey conducted in the U.S. and U.K. aimed at finding out consumer attitudes to online content and apps reveals a general reluctance to pay despite intolerance for advertising. >>

Blogs & Content | September 16, 2014

Report: Online communities growing in importance

When the Internet was first growing, online communities and forums were how consumers 'met up' with one another. More recently online communities have been seen by some to be old school and not as important, but one new survey indicates online communities are still important for online brands. >>

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