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BizReport : September 8, 2014 Archive

September 8, 2014 Archive

Advertising | September 08, 2014

Forecast: SMB's to spend more locally next year

Look for more local ad dollars to come from small businesses next year. That, according to the US Local Media Forecast 2015 which predicts the local SMB spend will push past $50 billion in 2015. >>

Research | September 08, 2014

Report: Employees not engaged with their company

Businesses may be losing out not only on revenue but on engaging brand advocates - because they aren't engaging their employees. That's the takeaway from a new RoundPegg study which indicates 3 in 5 businesses are missing opportunities to engage their employees. >>

Ecommerce | September 08, 2014

Euclid: BTS hits a high note

While many parents are still filling out kids' school supplies and clothing lists, the majority have finished shopping. And, according to one report, the results were good for retailers. Retail analysis hub Euclid reports significant increases to store traffic and storefront conversions. >>

Mobile Marketing | September 08, 2014

Report: More would run cross channel if mobile metrics were better

Mobile metrics are holding many marketers and brands back from running cross channel campaigns. That's the takeaway from a new 4INFO and Acxiom report, which shows nearly all (93%) of marketers would push more ad dollars cross-channel if mobile measurement was better. >>



Email Marketing | September 08, 2014

Spam, spam, spam, spam - Brits are tired of brand spam

Monty Python's 'spam' sketch observed that the precooked canned variety was omnipresent on British menus. A new study from Webtrends reveals today's technological version is present in most Brits' inboxes. >>

Advertising | September 08, 2014

eBay: 33% of shopping journeys do not focus on brand

New findings from eBay reveal further evidence of the practice of brand switching with a third of shoppers heading out with no particular brand in mind. >>

Advertising | September 08, 2014

Report highlights ad content that can be made dynamic

A new report from custom programmatic advertising firm MyThings reveals some interesting findings about the optimization and customization of banners in real-time. >>