BizReport : September 5, 2014 Archive

September 5, 2014 Archive

Ecommerce | September 05, 2014

Survey IDs what shoppers want from retailers

If you think a loaded online website is the key to customer satisfaction, think again. A new report out from Interactions identifies what shoppers really want from their favorite retailers, and the results may surprise many. >>

Mobile Marketing | September 05, 2014

Mobile Roundup: Apps pushing engagement, Latin American adoption to skyrocket

In today's mobile roundup: where the next mobile hotspot will be (hint: it's generally warm there) and how brands are engaging now - and how they should act in the coming months. >>

Advertising | September 05, 2014

Top 3 tips to improve digital engagement

A strong presence as part of the message and tone of a digital campaign has always been important for brands; the key is to have that presence without being directly in the consumer's face. Whether the iPhone makes a few short cameos as part of the everyday life of families, or the Nike sneakers worn by a marathon runner simply appear at the close of TV spot, ads in North America are dominated by the brand and the brand's story. >>

Advertising | September 05, 2014

Online Roundup: Mobile acquisition, content tools and metrics partnership

Three moves in the online space may set up brands to not only create better content but measure campaign performance to increase engagement. >>

Mobile Marketing | September 05, 2014

U.K. motor insurance mobile purchase experience found wanting

When searching for and buying motor insurance, many consumers use a smartphone at some point during their purchase journey yet, according to new research, only half of UK insurer websites provide a positive mobile experience. >>

Advertising | September 05, 2014

YouTube revealed as best social platform for ad conversions

YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms. >>