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BizReport : September 5, 2014 Archive
September 5, 2014 Archive
Ecommerce | September 05, 2014
Survey IDs what shoppers want from retailers
If you think a loaded online website is the key to customer satisfaction, think again. A new report out from Interactions identifies what shoppers really want from their favorite retailers, and the results may surprise many. >>
Mobile Marketing | September 05, 2014
Mobile Roundup: Apps pushing engagement, Latin American adoption to skyrocket
In today's mobile roundup: where the next mobile hotspot will be (hint: it's generally warm there) and how brands are engaging now - and how they should act in the coming months. >>
Advertising | September 05, 2014
Top 3 tips to improve digital engagement
A strong presence as part of the message and tone of a digital campaign has always been important for brands; the key is to have that presence without being directly in the consumer's face. Whether the iPhone makes a few short cameos as part of the everyday life of families, or the Nike sneakers worn by a marathon runner simply appear at the close of TV spot, ads in North America are dominated by the brand and the brand's story. >>
Advertising | September 05, 2014
Online Roundup: Mobile acquisition, content tools and metrics partnership
Three moves in the online space may set up brands to not only create better content but measure campaign performance to increase engagement. >>
Mobile Marketing | September 05, 2014
U.K. motor insurance mobile purchase experience found wanting
When searching for and buying motor insurance, many consumers use a smartphone at some point during their purchase journey yet, according to new research, only half of UK insurer websites provide a positive mobile experience. >>
Advertising | September 05, 2014
YouTube revealed as best social platform for ad conversions
YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms. >>
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