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BizReport : September 3, 2014 Archive

September 3, 2014 Archive

Advertising | September 03, 2014

RoundUp: Cart recovery and a social acquisition

New this week: Bronto is releasing a shopping cart recovery app while Mixpo has announced the acquistion of ShopIgniter. Here's how these headlines could affect your business. >>

Internet | September 03, 2014

Study indicates conservative data approach best

Data breaches like the recent Target scandal make all of us think harder about our private information. Are we safe enough? Should we take additional steps? What about the brands we choose to shop with, are they protecting us? >>

Loyalty Marketing | September 03, 2014

Customer experience to be key brand differentiator by 2020

When it comes to customer service satisfaction the U.S. appears way down the rankings, but the good news is that North America is among the countries investing the most in Customer Relationship Management (CRM). >>

Advertising | September 03, 2014

The differences between American, European ads and why they matter

It has become easy for consumers to fast-forward through ads today, and marketers are challenged with making their messages as relevant and personal to the individual customer as possible. >>



Advertising | September 03, 2014

Study: Online video pushing hungry people to burger chains

Restauranteurs: if you think television and local radio are the best ways to reach local customers, think again. According to one new report online video is pushing more and more consumers into quick serve restaurants, and is increasing their spend while they're eating. >>

Search Marketing | September 03, 2014

Google's HTTPS ranking signal has little to no effect

Last month, we learnt that Google was flexing its search engine muscle in an effort to encourage websites to be more secure. Search algorithms were tweaked to give sites using HTTPS a higher search ranking. But have they? >>

Ecommerce | September 03, 2014

'Huge landmark' as ecommerce mobile traffic overtakes desktop

For the first time, visits to U.K. online retailers via mobile devices have overtaken desktop, according to IMRG figures released this week. >>