News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Visible Technologies launches global geo-location tool
When most of us think about geo-targeting campaigns, we think local businesses looking for local consumers. A new release out from Visible Technologies is taking geo-location a bit broader, but for the same purposes: better engaging in-market consumers.
Targeting ads to consumers based on location has proven to be quite the boon for many online brands. A new set of geo-location tools out from Visible Technologies is taking local a little farther. This week, they're adding global geo-location tools to the Visible Intelligence platform; the tools are set up to pinpoint specific locations and language segments for marketers, enabling them to target social media content based on the data.
"The popularity of mobile devices for social media has significantly increased the amount of social data available to marketers. This data presents a new opportunity to understand and reach specific consumer audiences and evaluate markets with Visible's geo-location capabilities," said Richard Pasewark, CEO of Visible Technologies. "Global brands can use these types of insights to assess the voice of a customer at a specific location, analyze marketing impact, and make decisions on spend and consumer engagement."
According to experts more than three-quarters (85%) of US social media users are accessing their social networks through mobile devices; mobile ad spending is expected to push $40 billion over the next five years. By using social data to propel targeting, the Visible tools will be able to distinguish between posts and location to determine who is 'local' within a piece of content and who is visiting.
The tools also boast brand management and customer care options as well as digital marketing initiatives and research segmentation.
Image via Shutterstock
- Expert: How to know if the cloud is right for your business
- Ad Roundup: Targeting, Payments and Data
- Studies highlight importance of location, relevance
- SMBs: New labor laws could impact revenue lines
- Ad Roundup: Mobile, video and ecommerce
- Expert: What Google, Amazon announcements mean for marketers
- Survey: SMBs keying into social
- Survey: Brands leaving app money on the table
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...