News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Visible Technologies launches global geo-location tool
When most of us think about geo-targeting campaigns, we think local businesses looking for local consumers. A new release out from Visible Technologies is taking geo-location a bit broader, but for the same purposes: better engaging in-market consumers.
Targeting ads to consumers based on location has proven to be quite the boon for many online brands. A new set of geo-location tools out from Visible Technologies is taking local a little farther. This week, they're adding global geo-location tools to the Visible Intelligence platform; the tools are set up to pinpoint specific locations and language segments for marketers, enabling them to target social media content based on the data.
"The popularity of mobile devices for social media has significantly increased the amount of social data available to marketers. This data presents a new opportunity to understand and reach specific consumer audiences and evaluate markets with Visible's geo-location capabilities," said Richard Pasewark, CEO of Visible Technologies. "Global brands can use these types of insights to assess the voice of a customer at a specific location, analyze marketing impact, and make decisions on spend and consumer engagement."
According to experts more than three-quarters (85%) of US social media users are accessing their social networks through mobile devices; mobile ad spending is expected to push $40 billion over the next five years. By using social data to propel targeting, the Visible tools will be able to distinguish between posts and location to determine who is 'local' within a piece of content and who is visiting.
The tools also boast brand management and customer care options as well as digital marketing initiatives and research segmentation.
Image via Shutterstock
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...