News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
UK: Lousy public holiday weather drives take-out food search surge
Hungry Brits turned to take-out food during another cold and damp Bank Holiday, according to new research from VoucherCodes.co.uk, and searches for holidays and wet weather gear also rose.
Between 5pm and 8pm on the recent August bank holiday in Britain traffic to VoucherCodes.co.uk saw a 400% surge. The reason behind the spike was hungry Brits searching for take-out food offers after the summer weather turned autumnal and boosted the demand for comfort food.
The top choice was pizza with pizza-related offers up 196% week-on-week.
Recent research by OnePoll, on behalf of VoucherCodes.co.uk, found that Brits spend one third of their total food budget on take-out food and eating out with younger age groups spending the most - around £2,111 (US$3,500) on take-out food each year. The recent Bank Holiday traffic to VoucherCodes.co.uk also reflected this finding with 25-34 year-olds searching for take-out codes more than any other group.
"With a sudden return to weather more associated with October than August, many of us were reluctant to head out into the rain and wind on Monday," said Claire Davenport, Managing Director at VoucherCodes.co.uk. "Clearly the thought of a comforting dinner being delivered to the door was on the mind of those who'd celebrated the bank holiday and it's good to see retailers and restaurateurs ready to oblige with many offering discounts of up to 50%."
The inclement weather also led to a 75% rise in searches for wet weather gear, peaking on the Bank Holiday Monday, while searches relating to holiday bookings also climbed 25%.
Image via Shutterstock
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...