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BizReport : Advertising : August 15, 2014

Twitter testing video ads

Twitter is experimenting with video ads that look like Tweets in users' content feed in an attempt to better monetize the platform.

by Helen Leggatt

Video ad tests have, according to a Twitter blog post, "shown that Tweets containing native Twitter video generate better engagement and more video views than ever before".

Not only that, Twitter feeds will now be more visually appealing than its initial text-heavy appearance, particularly with previous launches of ad-based images.

Videos on Twitter will not begin playing automatically, different to the feature recently introduced on Facebook. Instead, Twitter users must initiate the video play themselves and it is this action that will prompt the advertiser to be billed.

"Video is an incredible storytelling medium and we're thrilled to be giving brands, publishers and a subset of verified users the ability to share organic and Promoted Video on Twitter," writes David Regan, senior product manager, TV and video, on the company's blog.

360b /

Image via Shutterstock

Tags: advertising, social, video

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