News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
TouchStore brings personalized live chat to in-store mobile shoppers
A new solution from TouchCommerce bridges consumers' mobile and physical store experiences together by offering personalized shopping assistance via smartphones.
TouchCommerce's latest technology solution, TouchStore, enables retailers to improve the omni-channel shopping experience for in-store customers by providing personalized online assistance via shoppers' mobile devices.
The TouchStore solution allows in-store shoppers to scan a QR code or send a text message to a number displayed near specific products within a store. Using a shopper's previous purchase and browsing behavior data specific content is presented to the TouchStore user or they are connected to a live chat operator. As well as being privy to the shopper's prior browsing behavior the live chat agent is also able to provide the shopper with rich content such as coupons, videos, guides and surveys.
According to TouchCommerce, "the shopper is able to maintain continuous, personalized support and use a smartphone to self-serve with expert guidance throughout the entirety of the shopping journey, all without the hassle of standing in line for assistance or having to explain needs to multiple representatives. TouchStore also provides shoppers with a wider selection of items, such as out-of-stock products, web exclusives, and more".
With many in-store shoppers today armed with a smartphone, TouchStore appears to be another way in which retailers can combat new shopping behavior such as showrooming and leverage mobile technology to convert browsers into shoppers.
For more information, check out the TouchStore Use Cases document online.
Image via Shutterstock
- How to convince wary app users to share location data
- How to protect against fake reviews
- 3 IT trends to watch in 2016
- Adobe: $27billion spent so far, 46% mobile traffic
- Nielsen: Generations bucking preconceived notions of behavior
- Study reveals shopping habits not influenced by Black Friday flash sales
- Study: Shoppers plan to spend more, save more this holiday
- How to respond to bad reviews
Featured White Papers
- Statistics for Online Experiments: How to Think and Act Like a Statistician
Statistics are the underpinning of how Optimizely's customers use data to make decisions. To run great experiments, investing in an...
- Lean Content Marketing
Content is king. If you're a modern marketer, you know why--it is the fuel for your lead generation and nurturing...