RSS feed Get our RSS feed

News by Topic

BizReport : Ecommerce : August 12, 2014

TouchStore brings personalized live chat to in-store mobile shoppers

A new solution from TouchCommerce bridges consumers' mobile and physical store experiences together by offering personalized shopping assistance via smartphones.

by Helen Leggatt

TouchCommerce's latest technology solution, TouchStore, enables retailers to improve the omni-channel shopping experience for in-store customers by providing personalized online assistance via shoppers' mobile devices.

The TouchStore solution allows in-store shoppers to scan a QR code or send a text message to a number displayed near specific products within a store. Using a shopper's previous purchase and browsing behavior data specific content is presented to the TouchStore user or they are connected to a live chat operator. As well as being privy to the shopper's prior browsing behavior the live chat agent is also able to provide the shopper with rich content such as coupons, videos, guides and surveys.

According to TouchCommerce, "the shopper is able to maintain continuous, personalized support and use a smartphone to self-serve with expert guidance throughout the entirety of the shopping journey, all without the hassle of standing in line for assistance or having to explain needs to multiple representatives. TouchStore also provides shoppers with a wider selection of items, such as out-of-stock products, web exclusives, and more".

With many in-store shoppers today armed with a smartphone, TouchStore appears to be another way in which retailers can combat new shopping behavior such as showrooming and leverage mobile technology to convert browsers into shoppers.

For more information, check out the TouchStore Use Cases document online.

Image via Shutterstock

Tags: experience, mobile, omnichannel, retail, store

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.