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BizReport : Advertising archives : August 18, 2014

Top 3 tips to market your event

Putting together an even can be as simple as constructing an event page for selling tickets that includes event information and looks great. Flyers can be made online, ticket payments can be taken online...but how can you find the right people to attend that event?

by Kristina Knight

Kristina: When is it right for a business to charge for an event?

Tim Raybould, CEO, Ticketleap: If the goal of the event is solely to introduce more people to your brand, your event should be free. If you are providing people with a unique experience (not related to you pitching them), charging for your event is appropriate and expected!

Kristina: What about locations - what types of locations should be used?

Tim: When you are looking for a venue, especially for your first event, the best place to start is somewhere free. Is your event something you can host in an office, or an office of someone you know? If not, you can try hosting a mini-event at a restaurant or bar. By speaking to the manager, you can usually work something out so that you won't have to pay to rent the entire space out. Holding your event during a time that isn't normally busy is a good start, as is creating an event that doesn't disrupt the experience of the restaurants other patrons.

Kristina: What are the best and most cost effective ways to market an event?

Tim: The best way to market your event is through word-of-mouth. You'll want to work on ideas that make it easy for influencers to share.

1. If you have an ideal list of people you want at your event, take the time to send them a personal email. It might feel like too much work, but starting those conversations as early as possible will eliminate stress from your event planning.

2. Ask those people, or other influencers, to share that they are coming to your event. You can send them a couple of free tickets to give away to their followers, or give them inside details on why your event will be such a good time.

3. When people post about your event, make sure they know to include your event hashtag, but don't stop there! Check on that hashtag often -- you'll want to make sure that people just learning of your event can see more event details. A regular post including a link to your event page will ensure nobody gets frustrated when trying to learn more about your event.

Image via Shutterstock

Tags: ecommerce, event marketing, events ecommerce, Ticketleap

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