News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Top 3 tips to market your event
Putting together an even can be as simple as constructing an event page for selling tickets that includes event information and looks great. Flyers can be made online, ticket payments can be taken online...but how can you find the right people to attend that event?
Kristina: When is it right for a business to charge for an event?
Tim Raybould, CEO, Ticketleap: If the goal of the event is solely to introduce more people to your brand, your event should be free. If you are providing people with a unique experience (not related to you pitching them), charging for your event is appropriate and expected!
Kristina: What about locations - what types of locations should be used?
Tim: When you are looking for a venue, especially for your first event, the best place to start is somewhere free. Is your event something you can host in an office, or an office of someone you know? If not, you can try hosting a mini-event at a restaurant or bar. By speaking to the manager, you can usually work something out so that you won't have to pay to rent the entire space out. Holding your event during a time that isn't normally busy is a good start, as is creating an event that doesn't disrupt the experience of the restaurants other patrons.
Kristina: What are the best and most cost effective ways to market an event?
Tim: The best way to market your event is through word-of-mouth. You'll want to work on ideas that make it easy for influencers to share.
1. If you have an ideal list of people you want at your event, take the time to send them a personal email. It might feel like too much work, but starting those conversations as early as possible will eliminate stress from your event planning.
2. Ask those people, or other influencers, to share that they are coming to your event. You can send them a couple of free tickets to give away to their followers, or give them inside details on why your event will be such a good time.
3. When people post about your event, make sure they know to include your event hashtag, but don't stop there! Check on that hashtag often -- you'll want to make sure that people just learning of your event can see more event details. A regular post including a link to your event page will ensure nobody gets frustrated when trying to learn more about your event.
Image via Shutterstock
- Brands: How to ensure rogue apps aren't damaging to you
- Top tips to drive purchases
- Brands: How to protect yourself in the app space
- 25% of smartphone owners have used mobile wallet technology at least once
- Forge relationships with consumers with gamification marketing techniques
- 50% of teens bored of Facebook as the social network loses its 'cool' factor
- Studies ID social trends for the holiday season
- Experts: Use the Hunger Games strategy to avoid spam folders
Featured White Papers
- 4 Simple Strategies to Find Time for Creative Work
As marketers, we know our best work is fueled by time to think, brainstorm and explore different directions. But in...
- 2014 Top Insights for Marketing Executives
Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of...
- 6 Common Marketing Problems and How to Beat Them
Feeling tired, frustrated, and overwhelmed with work chaos? Get the Winning at the Game of Marketing eBook and get control....
- Social & The DMP: Understanding Data-Driven Social Media Marketing
Learn how top marketers improved their Social Media Marketing....