News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Top 3 tips to improve employee productivity
There have been entire sections of employee manuals dedicated to email - from not giving out work email addresses to what kinds of emails to open in a work account to how employers expect email to be used for business. And yet email is still one of the areas in which company communication can break down.
From getting to many email replies that simply read 'yes' or 'no' to not getting a reply to an important email, managers and employees alike struggle. When is the right time to nudge about an email? How often should email be checked and should you ever reply with a simple 'yes' or 'no'. One expert weighs in on how businesses can use email better.
First, use an intuitive email client.
"[Businesses should] use an email client that automatically understands what your messages are about, determining the importance of content and who the sender is, and filtering out irrelevant emails that clutter your inbox," said Dave Baggett, CEO, Inky.
Second, never have emails subscriptions delivered to a busy inbox.
"[Workers should] unsubscribe from as many unnecessary subscriber lists as possible, or have them forwarded to an email subdirectory to prevent continuous distraction in the workplace. Employees will have the ability to revert back to the directory only when needed," said Baggett.
Third, pay attention to those subject lines.
"[Businesses should] Encourage company-wide attention to email subject lines. Use keywords or phrases, like "NNTR" (No Need To Reply) and "EOM" (End Of Message) in your email subject lines to indicate whether or not an action is needed, helping to reduce the volume of unnecessary emails," said Baggett.
Image via Shutterstock
- 57% of consumers do not trust a business with their data
- 39% turn blind eye to branded social media posts
- Study: Tiggered emails key to reengaging cart abandoners
- Report: Mobile pushing more ecommerce
- How brands can use chat apps to engage
- Ad Roundup: Email and experience tools
- RichRelevance: Site Search key for shoppers
- How loyalty data can improve the shopper experience
Featured White Papers
- The Keys to a 'Stop 'em & Grab 'em' Landing Page
Follow these keys when developing your landing page, and in no time you will have all of the traffic and...