News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Top 3 tips to improve employee productivity
There have been entire sections of employee manuals dedicated to email - from not giving out work email addresses to what kinds of emails to open in a work account to how employers expect email to be used for business. And yet email is still one of the areas in which company communication can break down.
From getting to many email replies that simply read 'yes' or 'no' to not getting a reply to an important email, managers and employees alike struggle. When is the right time to nudge about an email? How often should email be checked and should you ever reply with a simple 'yes' or 'no'. One expert weighs in on how businesses can use email better.
First, use an intuitive email client.
"[Businesses should] use an email client that automatically understands what your messages are about, determining the importance of content and who the sender is, and filtering out irrelevant emails that clutter your inbox," said Dave Baggett, CEO, Inky.
Second, never have emails subscriptions delivered to a busy inbox.
"[Workers should] unsubscribe from as many unnecessary subscriber lists as possible, or have them forwarded to an email subdirectory to prevent continuous distraction in the workplace. Employees will have the ability to revert back to the directory only when needed," said Baggett.
Third, pay attention to those subject lines.
"[Businesses should] Encourage company-wide attention to email subject lines. Use keywords or phrases, like "NNTR" (No Need To Reply) and "EOM" (End Of Message) in your email subject lines to indicate whether or not an action is needed, helping to reduce the volume of unnecessary emails," said Baggett.
Image via Shutterstock
- Snapchat beats Facebook for daily video views
- Global study reveals 'authenticity deficit' among brands
- Report: Video is video regardless of screen
- Study: US mobile app experience low
- Top 4 tips to succeed at Mother's Day email
- Ad Roundup: New solutions for personalization, collaboration
- How brands can better manage social
- How data impacts marketing automation
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...