News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Top 3 tips to create better transactional email messages
Transactional emails aren't new. For decades retailers have used emails to confirm purchases, offer shipment tracking and alert consumers about related products. But many retailers are still uncertain about the best way to use transactional emails to engage customers.
Email solution Campaigner is offering their top three tips to better transactional email messages.
First, personalization. Just like overt campaigns, transactional messages need to be personalized and relevant to the recipient.
Second, don't wait to email. For everything from purchase confirmations to shipment tracking, be prompt and get transactional emails out as quickly as possible.
Third, don't be pushy. Campaigner advises brands to stick to the 80/20 rule so that consumers aren't overwhelmed. Or underwhelmed.
"Transactional emails are a valuable factor in building customer relationships, but many companies aren't using them to their full advantage. Most transactional emails are sent by teams that don't understand the powerful up-selling and trust-building opportunities built in to those automated messages. You wouldn't trust someone else to handle your love life, so why risk handing over transactional emails to someone that doesn't understand marketing?" said EJ McGowan, general manager of Campaigner. "Campaigner SMTP Relay increases the value of transactional emails by easily and quickly integrating them with marketing emails."
Meanwhile, Campaigner has released an SMTP Relay tool. Through the platform email marketers can use invoices, order confirmations and even password updates to create a consistent communication system. These transactional emails help brands build trust and create loyalty because consumers are kept 'in the loop' as far as purchases, shipping and other detailed information.
Image via Shutterstock
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...