News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Top 3 SaaS myths debunked
There are a lot of myths out there about software as a service (SaaS) options - everything from diminished security to an online experience that isn't relevant to the user. One expert offers her thoughts on these myths.
Myth 1: SaaS isn't safe for your business.
Debunking: "Perhaps the most prevalent myth about SaaS is security," said Lauri Klaus, CEO and Founder, KeyedIn. "In actuality, the data is often more secure than when maintained at the company site. SaaS vendors stake their reputation on the security of their systems and as such, have procedures and systems in place to ensure client data is held and processed securely. SaaS vendors routinely implement high levels of redundancy in their infrastructure not seen in all but the largest of organizations. Routine management tasks such as back ups, patching and vulnerability testing are often overlooked in smaller organizations with weaknesses often found too late, yet these are fundamental benefits of the SaaS proposition."
Myth 2: SaaS is only for small businesses.
Debunking: "[According to] ComputerEcomomics.com..50% of large companies have already adopted SaaS and 39% are investing in SaaS, a higher penetration rate than among small- or mid-size companies," said Klaus.
Myth 3: SaaS forces businesses to become generic.
Debunking: "In fact, quality SaaS applications are highly configurable, meaning you can adapt the software to your business rules, processes and workflows. In essence, you get a custom configured system without the expense or long development cycles associated with writing software code," said Klaus.
- In-store pricing versus online: Getting the price right at the right time
- Investment in the online shopping experience paying dividends for retailers
- Survey: Mobile a sore spot for luxury brands
- Study: Switching economy could cost US brands $1 trillion
- Does your business send packages? USPS postal rates change
- Localytics: App engagement up, retention declines
- Knowledge of marketing automation low among senior-level marketers
- Study: Data tools don't stop cross-channel challenges
Featured White Papers
- Worksheet: Are You Ready for Marketing Automation?
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Benchmark Report: Data Drives Social Media Performance
After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we've concluded that how you distribute your social posts...
- What Your Website and a Great Book Should Have in Common
With real-time personalization, your website can share many of the same characteristics of a best-selling novel - including the ability...