News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Third of UK employees shop online during work hours
British employees who find it hard to make time outside of work to do their shopping have found a way around it - they are increasingly shopping online from work.
According to a recent survey by charitable price comparison website Give As You Live, workers in the UK are spending an average of 24 minutes in every working day to browse and make purchases online. This behavior is costing employers 125 million working days a year as one third of workers admit to shopping during working hours.
Between January and July 2014 there has been a 14% increase in the number of online transactions between 9am and 5pm compared with the same period in 2013.
The sites most often visited during work hours are Tesco, Marks & Spencer and thetrainline with an average of £77.49 (US$129) being spent during working hours. The most popular time to shop is 11am on Mondays, found the survey.
"It's often said that there aren't enough hours in the day to get everything done, something our figures confirm," said Steff Lewis from Give As You Live on the company's blog. "Working nine to five is how most people make a living, but it also means we have less time to do important 'life admin' like shopping. Now we can see how Brits are coping - by shopping on the boss' dollar."
Image via Shutterstock
- Personal data: Lack of trust could hinder business growth
- 'Digiboomers' neglected by marketers
- UK: Pureplay online sales will exceed multichannel retailers' this year
- Report: Brands need to up their content focus
- Report shows shoppers want retail everywhere
- Report: Cash still top American payment method
- SMBs: How to remain visible during the election push
- Brands: How to prepare for a non-Flash environment
Featured White Papers
- Marketing Nation Online - The Next Era
Ready for the year's most innovative online conference for marketers? Join us on Wednesday, September 2nd from 9:30am - 1:00pm...