News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Surveys: Moms pounding the retail pavement for back to school
Over the next few weeks moms across the US are going to make a dent in the family budget with back to school buys. According to new data out from Punchtab 'Mom Spending' will increase about 77% saying they'll spend 'at least' what they spent in 2013 on back to school items.
Most moms will be doing their back to school shopping in-store, but mobile will be a big influencer according to the report.
"Spending among Moms is on the rise this back-to-school shopping season, which makes understanding their path to purchase extremely valuable," said Robyn Hannah, VP, PR and Communications at PunchTab. "Moms are eschewing social media for purchase decisions this season, but that doesn't mean they can't be reached. As more Moms gravitate towards in-store purchases and turn to mobile devices for coupons while on the go, there's a unique opportunity for retail and CPG organizations to reach them on mobile, and even turn them into repeat buyers. The trick is to understand your consumers segments and provide the right offer, on the right channel, at the right time. Which is why we obsess about these insights at PunchTab."
Some interesting takeaways from the Punchtab report include:
• 75% of moms surveyed say they won't use social media for back to school purchase decisions
• 60% say they'll use smartphones to find coupons while BTS shopping
• 89% of moms say coupons/deals influence their purchase decisions
While in-store, by the way, moms are most likely to be using smartphones to check prices between stores or to look for products at online retailers.
Meanwhile, Offers.com data indicates about one-quarter of parents will do at least some back to school shopping online. Their primary reason for shopping online is avoiding long store lines and being assured they product they want is available.
Image via Shutterstock
- Study: Texting could save customer relationships
- Survey: Though ads influence, relevance is key
- Brands: What you need to know about the 3 leading cyberattacks
- Top 3 tips to increase localization
- Top 3 tips for better personalization
- Ad Roundup: Releases focus on omnichannel
- Expert: How to personalize without the creep factor
- Expert: Why brands need localization
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...