News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study reveals the privacy issues behind the Internet of Things
A worryingly high percentage of Internet of Things devices have security vulnerabilities that, instead of making life easier, could cause more problems than they are worth.
Hewlett-Packard's Fortify on Demand division has released its first 'Internet of Things State of the Union Report' and, for those intending to implement such devices into their lives it is scary reading.
HP investigated ten of the most popular Internet of Things devices - door locks, webcams, televisions, alarms, garage openers, power outlets, sprinklers, scales, home thermostats and hubs for controlling multiple devices. They spent three weeks hacking the devices to try to identify weak spots.
The results? Each device was found to have an average of 25 vulnerabilities, the most worrisome being a lack of security. Seventy percent of devices didn't use any kind of encryption, while half of the devices' mobile apps were found to be sending unencrypted communications to the cloud and Web.
Furthermore, 80% of the devices failed to require passwords of sufficient length and complexity making them vulnerable to attack. Sixty percent were identified as having "insecure web interfaces".
According to the report, "A majority of devices along with their cloud and mobile components failed to require passwords of sufficient complexity and length with most allowing passwords such as "1234" or "123456". In fact, many of the accounts we configured with weak passwords were also used on cloud websites as well as the product's mobile application. A strong password policy is Security 101 and most solutions failed."
- Colors affect sharing behavior on Pinterest
- Survey highlights importance of returns process to consumer loyalty
- 45% of marketers to invest in events during 2015
- Barclays Bank launches Twitter payments
- Advertising for young children looks promising on a new YouTube app for kids
- Twitter responses to customer queries slow and sloppy
- App channel worth over £4 billion to UK brands
- Facebook: 2 million advertisers milestone and new mobile ad manager
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- How to Promote and Measure Hashtag Campaigns
A single hashtag can connect your brand messaging across each of the major social networks. Learn how hashtags can be...