News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study reveals the privacy issues behind the Internet of Things
A worryingly high percentage of Internet of Things devices have security vulnerabilities that, instead of making life easier, could cause more problems than they are worth.
Hewlett-Packard's Fortify on Demand division has released its first 'Internet of Things State of the Union Report' and, for those intending to implement such devices into their lives it is scary reading.
HP investigated ten of the most popular Internet of Things devices - door locks, webcams, televisions, alarms, garage openers, power outlets, sprinklers, scales, home thermostats and hubs for controlling multiple devices. They spent three weeks hacking the devices to try to identify weak spots.
The results? Each device was found to have an average of 25 vulnerabilities, the most worrisome being a lack of security. Seventy percent of devices didn't use any kind of encryption, while half of the devices' mobile apps were found to be sending unencrypted communications to the cloud and Web.
Furthermore, 80% of the devices failed to require passwords of sufficient length and complexity making them vulnerable to attack. Sixty percent were identified as having "insecure web interfaces".
According to the report, "A majority of devices along with their cloud and mobile components failed to require passwords of sufficient complexity and length with most allowing passwords such as "1234" or "123456". In fact, many of the accounts we configured with weak passwords were also used on cloud websites as well as the product's mobile application. A strong password policy is Security 101 and most solutions failed."
- Brands: How Chat-As-A-Service can work for you
- Survey: Computers are the connection of choice for sports fans
- Expert: The link between returns and cart abandons
- Mobile Roundup: App releases focus on connection, analysis
- Amazon's latest delivery location - the trunk of your car
- How mobile will change in 2015
- Ad Roundup: Partnerships to deepen brands' reach
- Survey IDs SEO platforms most brand friendly
Featured White Papers
- Design Matters: How To Create The Optimal Mobile Shopping Experience
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent...
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...