News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study reveals the privacy issues behind the Internet of Things
A worryingly high percentage of Internet of Things devices have security vulnerabilities that, instead of making life easier, could cause more problems than they are worth.
Hewlett-Packard's Fortify on Demand division has released its first 'Internet of Things State of the Union Report' and, for those intending to implement such devices into their lives it is scary reading.
HP investigated ten of the most popular Internet of Things devices - door locks, webcams, televisions, alarms, garage openers, power outlets, sprinklers, scales, home thermostats and hubs for controlling multiple devices. They spent three weeks hacking the devices to try to identify weak spots.
The results? Each device was found to have an average of 25 vulnerabilities, the most worrisome being a lack of security. Seventy percent of devices didn't use any kind of encryption, while half of the devices' mobile apps were found to be sending unencrypted communications to the cloud and Web.
Furthermore, 80% of the devices failed to require passwords of sufficient length and complexity making them vulnerable to attack. Sixty percent were identified as having "insecure web interfaces".
According to the report, "A majority of devices along with their cloud and mobile components failed to require passwords of sufficient complexity and length with most allowing passwords such as "1234" or "123456". In fact, many of the accounts we configured with weak passwords were also used on cloud websites as well as the product's mobile application. A strong password policy is Security 101 and most solutions failed."
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...