News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study: Businesses express interest in Bring Your Own ID (BYOID)
Most people today are familiar with the acronym BYOD, but are you familiar with BYOID? If not, read on, because it is something many businesses and I.T. departments are keen to implement.
Recently released research by Ponemon Institute and CA Technologies, 'The Identity Imperative for the Open Enterprise'. reveals a high level of interest among businesses and I.T. departments in BYOID - Bring Your Own I.D.
Half of I.T. and 63% of business users globally expressed high or very high interest in BYOID, and that figure was even higher among Australian business users (74%).
What is BYOID? Basically, it's the ability for customers to use existing "trusted digital or social networking identities" such as LinkedIn or Facebook, to access business applications.
When asked what social I.D. was of most interest to their organization, I.T. users ranked PayPal as the preferred identity provider while business users responses varied with Amazon edging out PayPal and Microsoft.
"In today's application-driven economy, access to applications has to be simple and secure," said Vic Mankotia, CA Technologies APJ vice president of solution strategy. "BYOID is an increasingly popular option for simplifying access. It can reduce the need to create new accounts for every site, which leads to registration fatigue and abandoned shopping carts."
However, as always, there is a flipside - security. As the report rightly points out - who wants their Facebook login connected to their medical records?
"This is just one of the many factors and risks that must be considered both for the consumer and the organization," says the report.
For more insights into how social logins are being used by organizations, what challenges are faced and a look at the preferred identity partners, register for CA Technologies Webcast: "BYOID: The New Ponemon Institute Study on Key Digital Identity Trends" happening on August 7, 2014, at 10 a.m. EST.
Image via Shutterstock
- Consumer satisfaction with mobile commerce falling
- YouTube wants agencies to learn from their top creators
- Search marketing taking back seat as proving ROI challenging
- Study: Video big influencer for some voters
- Ad Roundup: Partnerships underscore importance of connection
- Study: Digital driving calls to businesses
- Study: Email key for SMB trust
- Studies: Video views increasing
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...