News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Social Roundup: Instagram analytics and a social management partnership
New to the social space: Instagram is beginning to roll out a suite of analytics tools that should give brands better insight into Instagram campaigns. Meanwhile, Viralheat is partnering to create a social media management solution for brands and advertisers.
First, Instagram is rolling out a suite of tools that will give brands on the social network near-instant access to campaign analysis. The suite of tools will offer overall account insights so that brands can see how their campaign is reaching and engaging consumers, as well as ad-specific insights; the tools will also allow brands on Instagram the ability to preview and collaborate on campaigns.
"Aside from quantified summaries, the roll out of Instagram analytics allows brands a more qualified look at their content. Real-time vision into how specific posts are performing may influence the content that comprises follow-up paid and organic brand posts," said Toni Box, Director of Social Media Marketing with PM Digital. "As the Instagram ad rollout continues, these paid impressions will likely become more prevalent during real-time events. For example, Had McDonalds had real-time insight into how their World Cup sponsored posts resonated with Instagram users they may have been able to tweak their organic content to better align with audience reactions."
Meanwhile Viralheat and SugarCRM have partnered to create a social media management solution; through the partnership brands will be able to access enterprise sales and support data to better leverage the social space.
"The continuous challenge for all B2B marketers is to identify prospects and engage with them as fast as possible -- ideally within minutes of identifying a hot lead on social media channels," said Jeff Revoy, Viralheat CEO. "By connecting Viralheat with SugarCRM, sales and marketing teams can tap into social data and use the power of predictive social analytics to boost sales and customer engagement."
Viralheat has also been granted patents for its sentiment analysis and lead identification technology.
Image via Shutterstock
- "Fat" ads slowing down publishers' websites
- IoT making impact on business but barriers remain
- CPG brands spending more on digital ads than traditional
- Mobile video content more effective on publishers' website than social
- Email open rate in UK higher on tablets than US
- IAB: No YoY rise in UK ad-blocking
- Report: Over half of Millennials have or will use Bots
- Report: Finances key to engaging Boomers
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...