News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Retailers: The 3 trends that could change your year
With back to school shopping in full swing, many retailers are turning their attention to holiday promotions, sales and making sure their websites are ready for the showrooming and webrooming customers that will head their way. One expert tells us what he expects from the remainder of 2014 - and it's all about disruption.
"Uber will continue to take over the world. There are multinational taxi strikes in South America," said Alex Yoder, CEO, Ebiquity. "I have spoken to a 62 year old mother of five who is driving her Honda Civic at night in Chicago. Another driver was between semesters at Medical School. These people are employed and making money, but are not showing up on the census. This is disruption!"
Second, look for bulk ad buys from Walmart.
"Walmart will begin to buy advertising in bulk--this is disruption! The holding companies have believed they have a stranglehold on online advertising buying and are making 50% margins with no transparency to their customers," said Yoder. "A freight train from Arkansas just sideswiped them--Walmart has the collective buying power of any agency and will purchase online advertising for clients and partners and (presumably) will be more transparent about margins and they will be lower margins that what agencies are making. Is Amazon next?"
Finally, Facebook targeting.
"Facebook--Probably not a surprise to mention them, but they are beginning to effectively target advertising of consumer preferences with mobile and location devices as well as providing a function that checks-in the consumer when they walk into a store. This is unbelievably huge for the next few years--tying together online and offline activities in a seamless and user-authenticated fashion? Cool," said Yoder.
Image via Shutterstock
- Top 3 tips for effective native ad campaigns
- Top 3 email tips for the 2014 holidays
- Study: 3/4 will use phones for holiday shopping
- Studies: Shoppers want connection
- Brands: What to prep now for Thanksgiving Weekend
- Would your website earn Google's mobile-friendly label?
- Third of UK online retailers are not ready for the Christmas rush
- Study: Consumers find driving need to be always on
Featured White Papers
- Definitive Guide to Marketing Metrics and Analytics
Download this 70-page, all-encompassing guide to learn the right metrics for understanding and interpreting marketing results, why measuring marketing programs...
- From Average to Elite: 7 Secrets of Today's Top Marketers
Marketing is more chaotic than ever. Pleasing multiple stakeholders, juggling random request inputs and collecting meaningful data from project teams...
- Marketing Attribution in the New World
We all know that consumers generally do not convert after seeing just one advertisement. How do we decide which campaign...