News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Retailers: The 3 trends that could change your year
With back to school shopping in full swing, many retailers are turning their attention to holiday promotions, sales and making sure their websites are ready for the showrooming and webrooming customers that will head their way. One expert tells us what he expects from the remainder of 2014 - and it's all about disruption.
"Uber will continue to take over the world. There are multinational taxi strikes in South America," said Alex Yoder, CEO, Ebiquity. "I have spoken to a 62 year old mother of five who is driving her Honda Civic at night in Chicago. Another driver was between semesters at Medical School. These people are employed and making money, but are not showing up on the census. This is disruption!"
Second, look for bulk ad buys from Walmart.
"Walmart will begin to buy advertising in bulk--this is disruption! The holding companies have believed they have a stranglehold on online advertising buying and are making 50% margins with no transparency to their customers," said Yoder. "A freight train from Arkansas just sideswiped them--Walmart has the collective buying power of any agency and will purchase online advertising for clients and partners and (presumably) will be more transparent about margins and they will be lower margins that what agencies are making. Is Amazon next?"
Finally, Facebook targeting.
"Facebook--Probably not a surprise to mention them, but they are beginning to effectively target advertising of consumer preferences with mobile and location devices as well as providing a function that checks-in the consumer when they walk into a store. This is unbelievably huge for the next few years--tying together online and offline activities in a seamless and user-authenticated fashion? Cool," said Yoder.
Image via Shutterstock
- Social Roundup: How brands are engaging in social
- Targeted ads give Internet users the creeps
- Online shoppers overwhelmed by choice
- Smartwatches: time for a new ad format
- Translation challenges stymying online communication
- Mobile Roundup: Commerce, security options released
- Playlists the perfect target for brands on Spotify
- 25% of SMBs have no website
Featured White Papers
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...