News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platform offers one-to-one programmatic options
Programmatic is taking another step forward with a new solution from NinthDecimal, formerly JiWire, and partnerships with several major mobile hubs. The Programmatic Mobile Audience Solution offers both individual brands and agencies the ability to use mobile audience targeting with programmatic buying options.
According to predictions from eMarketer and AdExchanger mobile programmatic spending should account for about 20% of the total digital spend next year. For many brands in the mobile space, lack of targeting has been a stumbling block to more widespread mobile adoption. Through the NinthDecimal offering, along with their partnerships, brands should be able to bring mobile programmatic to scale with solid data to back up the ad buys.
"The opportunity to buy mobile audiences programmatically has been one of the biggest barriers to brands boosting their mobile ad spend," said Doug Kofoid, EVP Global Solutions at VivaKi. So much mobile inventory exists today, but without good audience data, it's much less valuable. To deliver true ROI on mobile buys, brands need the capabilities that NinthDecimal delivers with granular targeting and transparent services."
NinthDecimal is partnering with Adelphic, Lotame, Oracle Data Cloud and Turn, enhancing their customers' targeting abilities through the partnerships.
"NinthDecimal's new solution brings sophisticated audience targeting to programmatic mobile campaigns for the first time," said Michael Fordyce, CEO of NinthDecimal. "Advertisers finally get the best of both worlds, combining the efficiency of programmatic buying and the effectiveness of precise audience targeting. We're proud to be the first company to offer this capability to satisfy what is expected to be a booming new advertising market."
Image via Shutterstock
- Top 3 SEO strategies to implement now
- 2030 and the death of Britain's town centers
- Buy online, pickup in-store not the 'smooth' process shoppers demand
- Ad Roundup: Partnerships and a malware offer
- Marketers believe AI will revolutionize industry, but lack understanding
- Expert IDs trends to watch in IT
- Expert: Trends to watch in programmatic
- Global online travel market to exceed $1billion by 2022
Featured White Papers
- How to Deliver Content Your Employees Will Love to Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering...