News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platform offers one-to-one programmatic options
Programmatic is taking another step forward with a new solution from NinthDecimal, formerly JiWire, and partnerships with several major mobile hubs. The Programmatic Mobile Audience Solution offers both individual brands and agencies the ability to use mobile audience targeting with programmatic buying options.
According to predictions from eMarketer and AdExchanger mobile programmatic spending should account for about 20% of the total digital spend next year. For many brands in the mobile space, lack of targeting has been a stumbling block to more widespread mobile adoption. Through the NinthDecimal offering, along with their partnerships, brands should be able to bring mobile programmatic to scale with solid data to back up the ad buys.
"The opportunity to buy mobile audiences programmatically has been one of the biggest barriers to brands boosting their mobile ad spend," said Doug Kofoid, EVP Global Solutions at VivaKi. So much mobile inventory exists today, but without good audience data, it's much less valuable. To deliver true ROI on mobile buys, brands need the capabilities that NinthDecimal delivers with granular targeting and transparent services."
NinthDecimal is partnering with Adelphic, Lotame, Oracle Data Cloud and Turn, enhancing their customers' targeting abilities through the partnerships.
"NinthDecimal's new solution brings sophisticated audience targeting to programmatic mobile campaigns for the first time," said Michael Fordyce, CEO of NinthDecimal. "Advertisers finally get the best of both worlds, combining the efficiency of programmatic buying and the effectiveness of precise audience targeting. We're proud to be the first company to offer this capability to satisfy what is expected to be a booming new advertising market."
Image via Shutterstock
- Top 3 tips to ensure content is global-ready
- Survey: SMBs missing out by not being online
- Report: State of mobile travel
- PayPal wants users to eat their (pass)words
- 'Visually wired' disposition behind massive rise in infographic use
- Half of British consumers believe drone deliveries will never happen
- Social Roundup: How brands are engaging in social
- Targeted ads give Internet users the creeps
Featured White Papers
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...