News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Platform offers one-to-one programmatic options
Programmatic is taking another step forward with a new solution from NinthDecimal, formerly JiWire, and partnerships with several major mobile hubs. The Programmatic Mobile Audience Solution offers both individual brands and agencies the ability to use mobile audience targeting with programmatic buying options.
According to predictions from eMarketer and AdExchanger mobile programmatic spending should account for about 20% of the total digital spend next year. For many brands in the mobile space, lack of targeting has been a stumbling block to more widespread mobile adoption. Through the NinthDecimal offering, along with their partnerships, brands should be able to bring mobile programmatic to scale with solid data to back up the ad buys.
"The opportunity to buy mobile audiences programmatically has been one of the biggest barriers to brands boosting their mobile ad spend," said Doug Kofoid, EVP Global Solutions at VivaKi. So much mobile inventory exists today, but without good audience data, it's much less valuable. To deliver true ROI on mobile buys, brands need the capabilities that NinthDecimal delivers with granular targeting and transparent services."
NinthDecimal is partnering with Adelphic, Lotame, Oracle Data Cloud and Turn, enhancing their customers' targeting abilities through the partnerships.
"NinthDecimal's new solution brings sophisticated audience targeting to programmatic mobile campaigns for the first time," said Michael Fordyce, CEO of NinthDecimal. "Advertisers finally get the best of both worlds, combining the efficiency of programmatic buying and the effectiveness of precise audience targeting. We're proud to be the first company to offer this capability to satisfy what is expected to be a booming new advertising market."
Image via Shutterstock
- Expert: How to know if the cloud is right for your business
- Ad Roundup: Targeting, Payments and Data
- Studies highlight importance of location, relevance
- SMBs: New labor laws could impact revenue lines
- Ad Roundup: Mobile, video and ecommerce
- Expert: What Google, Amazon announcements mean for marketers
- Survey: SMBs keying into social
- Survey: Brands leaving app money on the table
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...