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BizReport : Internet : August 11, 2014

ONS: Three-quarters of U.K. purchased online in 2014

The Office for National Statistics in the UK has released new data showing that three-quarters of the country's population has made a purchase online during 2014.

by Helen Leggatt

The UK and Denmark have the largest percentage of online shoppers in the E.U., according to the Office for National Statistics' latest statistical bulletin. Some 74% of adults (age 16-74) purchased goods or services online in 2014. Back in 2008, that figure was 53%.

Clothing was the most popular purchase (49%) followed by household goods (furniture, toys, etc.) and travel arrangements such as car hire or transport tickets.

Today, 38 million British adults access the Internet every single day - that's 76% of the population - up from 21 million in 2006. And it's not just younger generations that are shopping online. While nine out of 10 youngsters (age 25-34) have shopped online, 40% of those aged 65 and over made an online purchase in 2014, up from just 16% in 2008.

The Office for National Statistics also found the use of Internet banking has risen significantly. More than half (53%) of adults now use Internet banking regularly, up from 30% in 2007. Internet banking is most popular with 25-34 year olds (71%) but the report also found that 47% of 55-64 year olds and 23% of those over age 65 were more likely to use online banking than social networking.

The study also shows the growing importance of mobile. More than two-thirds (68%) of adults have used a smartphone or tablet to go online in 2014, rising to a whopping 96% among those aged between 16 and 24.

Image via Shutterstock

Tags: ecommerce, Internet use, mobile use, online shopping, UK

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