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BizReport : Advertising archives : August 15, 2014

Online Roundup: International expansion tools and local marketing tips

In the rapidly changing online space, retailers and advertisers need tools to help them reach not only local but international shoppers. Three moves should help brands push their expansion efforts.

by Kristina Knight

First, GoECart is partnering with international retail hub GlobalShopex. The GlobalShopex platform is a solution for shipping and checkouts for online retailers. Through the partnership GoECart's merchants will gain access to GlobalShopex's international checkout options; this will help US based retailers move farther into the global space.

"We are thrilled about our new partnership with GlobalShopex and how it makes it completely seamless for our retailers to go global! GlobalShopex's international logistics features -- like currency conversion, highly competitive shipping, worldwide customer service, and expertise on how to convert international traffic into sales -- are sure to be a boom for GoECart merchants and their customers alike," said Manish Chowdhary, CEO, GoECart.

The merchants' international card will allow for shipping to more than 200 countries and territories and will add multi-lingual functionalities.

Meanwhile Constant Contact is adding on to their local marketing education program. The program, geared to SMBs and non-profits, will add territories across the midwest including Kentucky, Ohio and Michigan. Through the program SMBs can access trainings and workshops for marketing best practices.

Finally, Lotame is partnering with Korea's Nasmedia, a leading digital media agency. through the partnership Lotame's DMP will be available to Nasmedia clients, giving them access to first and third party data while should improve advertisers' targeting efforts.

"Having the ability to profile, target and optimize audiences across devices based on specific behavioral data is central to effective digital advertising today," said Kenny Chung, CEO of Nasmedia. "We selected Lotame as our exclusive DMP partner based on its ability to scale, ease-of-implementation and solid customer service. With Lotame, our clients will be able to activate comprehensive audience data that will ultimately enhance campaign results."

Tags: advertising, Constant Contact, content, ecommerce, GoECart, internet marketing, Lotame

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