News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Online Roundup: International expansion tools and local marketing tips
In the rapidly changing online space, retailers and advertisers need tools to help them reach not only local but international shoppers. Three moves should help brands push their expansion efforts.
First, GoECart is partnering with international retail hub GlobalShopex. The GlobalShopex platform is a solution for shipping and checkouts for online retailers. Through the partnership GoECart's merchants will gain access to GlobalShopex's international checkout options; this will help US based retailers move farther into the global space.
"We are thrilled about our new partnership with GlobalShopex and how it makes it completely seamless for our retailers to go global! GlobalShopex's international logistics features -- like currency conversion, highly competitive shipping, worldwide customer service, and expertise on how to convert international traffic into sales -- are sure to be a boom for GoECart merchants and their customers alike," said Manish Chowdhary, CEO, GoECart.
The merchants' international card will allow for shipping to more than 200 countries and territories and will add multi-lingual functionalities.
Meanwhile Constant Contact is adding on to their local marketing education program. The program, geared to SMBs and non-profits, will add territories across the midwest including Kentucky, Ohio and Michigan. Through the program SMBs can access trainings and workshops for marketing best practices.
Finally, Lotame is partnering with Korea's Nasmedia, a leading digital media agency. through the partnership Lotame's DMP will be available to Nasmedia clients, giving them access to first and third party data while should improve advertisers' targeting efforts.
"Having the ability to profile, target and optimize audiences across devices based on specific behavioral data is central to effective digital advertising today," said Kenny Chung, CEO of Nasmedia. "We selected Lotame as our exclusive DMP partner based on its ability to scale, ease-of-implementation and solid customer service. With Lotame, our clients will be able to activate comprehensive audience data that will ultimately enhance campaign results."
- 170% rise in ad requests containing location data
- Brexit, Trump leave marketers skittish about targeting
- Email analysis reveals extent of email attacks on businesses
- Report IDs the next big tech products
- Brands: How to prep for the subscription economy
- Expert: What Buffett's Walmart sale means
- Reports: Mobile data traffic, video trending high
- Survey finds increased interest in online car buying
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...