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BizReport : Blogs & Content : August 21, 2014


New tool to optimize, monitor content

Over the past few years online content has grown from pages and pages of content optimized with the same keywords to more useful, conversation content. Still with keywords, but the new content offers consumers more relevant information in an easier to read format. A new release from BrightEdge is set to change content once more for brands.

by Kristina Knight

BrightEdge Community Edition, releasing today, pushes BrightEdge's data and recommendations to brands who can use it to improve their content marketing performance. The tool also gives brands access to their Data Cube To-Go, a platform holding billions of content pieces, as well as their Content Optimizer To-Go.

"Insight from the Data Cube is proving really useful for us as we start to really understand who is appearing in spaces that matter to us, the reasons why, and other areas we can potentially win," said Dan Patmore, search strategy manager for Argos.

Using all three of these tools imultaneously, brands can optimize and monitor content, ensure the relevance and consistency of brand messages and also keep an eye on the competition.

"BrightEdge is committed to the success of the millions of people around the globe focused on content marketing," said BrightEdge CEO and Co-Founder Jim Yu. "We are taking our most powerful technology and putting it in the hands of the entire marketing community. Whether you are a BrightEdge customer or not, you will have access to rich data insights to inform strategy and best practices. We believe this bold move is the best way to help the community deliver content that performs and delivers positive business impact."

Through the tool brands can monitor content performance, explore content trends and monitor the competition.

Image via Shutterstock

Tags: BrightEdge, content tips, content tools, online content










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