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BizReport : Mobile Marketing : August 13, 2014

Mobile Roundup: App monetization, Cross-channel help and private mobile numbers

Mobile is moving fast and three announcements in the space underline just how important mobile is becoming - to brands and to consumers.

by Kristina Knight

First, Signal is releasing some impressive numbers from their vault: according to company data more than 10,000 global businesses are now using their infrastructure to better manage advertising and customer data. The platform is also supporting more than 40,000 web properties in more than 150 countries.

"We've reached a huge milestone that highlights Signal's remarkable growth and success in the global marketplace only four years after our launch," said Mike Sands, President and CEO at Signal. "We attribute this incredible momentum to continued, strong global demand for our patented Open Data Platform, including our flagship product, Signal Fuse, the only data foundation that can collect, connect and activate online and offline data across devices in real time."

Meanwhile Nexage is releasing its monetization suite of tools to all app developers; the release will make available the Nexage tool kit across the globe, to ad networks, DSP and trading desks.

"The reality is that today's app developers are building sophisticated businesses that resemble those traditionally thought of as 'premium'," says Ernie Cormier, CEO and president of Nexage. "It is not simply about making money at any cost. Developers must also ensure that poor ad quality doesn't degrade app-store rankings, drive users away or drive them to an inactive state. We strongly believe that today's developers deserve more than basic monetization solutions. They need a premium solution to compete and win in the market."

Finally, StitMe has launched an app said to keep mobile numbers private. The app allows users to contact using their app without giving out their mobile number. Proponents of the app say it helps consumers maintain a better level of privacy - because they don't have to give their number to businesses and might even help keep people safe from stalkers or anonymous calls.

"Privacy is a right and not a commodity thus it must be made available to one and all, therefore StitMe is 'FREE' for all end users," said Gurtaj Singh Padda, founder and CEO of BooleanTech. "Never before have consumers been able to securely, safely and easily control their entire mobile sphere of text and talk. StitMe's cutting-edge technology is extremely easy-to-use, works with every phone, on every network and is completely untraceable."
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Tags: mobile ads, mobile marketing, mobile tools, mobile trends, Nexage, Signal, StitMe

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