News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Mobile Roundup: App monetization, Cross-channel help and private mobile numbers
Mobile is moving fast and three announcements in the space underline just how important mobile is becoming - to brands and to consumers.
First, Signal is releasing some impressive numbers from their vault: according to company data more than 10,000 global businesses are now using their infrastructure to better manage advertising and customer data. The platform is also supporting more than 40,000 web properties in more than 150 countries.
"We've reached a huge milestone that highlights Signal's remarkable growth and success in the global marketplace only four years after our launch," said Mike Sands, President and CEO at Signal. "We attribute this incredible momentum to continued, strong global demand for our patented Open Data Platform, including our flagship product, Signal Fuse, the only data foundation that can collect, connect and activate online and offline data across devices in real time."
Meanwhile Nexage is releasing its monetization suite of tools to all app developers; the release will make available the Nexage tool kit across the globe, to ad networks, DSP and trading desks.
"The reality is that today's app developers are building sophisticated businesses that resemble those traditionally thought of as 'premium'," says Ernie Cormier, CEO and president of Nexage. "It is not simply about making money at any cost. Developers must also ensure that poor ad quality doesn't degrade app-store rankings, drive users away or drive them to an inactive state. We strongly believe that today's developers deserve more than basic monetization solutions. They need a premium solution to compete and win in the market."
Finally, StitMe has launched an app said to keep mobile numbers private. The app allows users to contact using their app without giving out their mobile number. Proponents of the app say it helps consumers maintain a better level of privacy - because they don't have to give their number to businesses and might even help keep people safe from stalkers or anonymous calls.
"Privacy is a right and not a commodity thus it must be made available to one and all, therefore StitMe is 'FREE' for all end users," said Gurtaj Singh Padda, founder and CEO of BooleanTech. "Never before have consumers been able to securely, safely and easily control their entire mobile sphere of text and talk. StitMe's cutting-edge technology is extremely easy-to-use, works with every phone, on every network and is completely untraceable."
SM - http://www.stitme.com
Image via Shutterstock
- Reports: Brands are winning back to school
- Time spent gaming on mobile drops, eSports partly to blame
- Expert: How to turn data-rich into data-action
- Expert: 3 questions to ask before outsourcing
- Top retail brands' email marketing campaigns found wanting
- Retailers must consider tech expectations of in-store consumers
- Ad Roundup: Releases for social data, site understanding
- Best practices for a solid omnichannel strategy
Featured White Papers
- 7 Trends Impacting How We Use Digital Assets
Download this new Adobe white paper to discover the seven trends impacting how digital marketers create, manage, deliver, and optimize...
- The Retail Marketer's 2015 Holiday Playbook
Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping...
- 3 Tactics to Increase Influence on Your Consumer's Complex Path to Purchase
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear......
- What Your Website and a Great Book Should Have in Common
With real-time personalization, your website can share many of the same characteristics of a best-selling novel - including the ability...