News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Marin integrates Salesforce for enhanced data
This week Marin Software is giving their customers a better look at data. Through an integration with Salesforce, Marin's customers will be able to optimize search, social and display campaigns with CRM data.
The addition of Salesforce data into Marin's platform should give advertisers and brands a more holistic look at how ad campaigns and even social marketing initiatives impact their bottom line.
"Most advertisers with long sales cycles optimize advertising campaigns based on the leads they drive and have no insight into whether an advertisement results in a final sale down the line," said Matt Ackley, CMO of Marin Software. "With Marin's integration to Salesforce data, advertisers can optimize campaigns in real-time based on the metrics that really matter -- downstream revenue, conversion, and lifetime value."
The integration will offer automated bid optimizations using lead, opportunity and revenue data from Salesforce; clients will also receive lifetime value forecasting. This kind of data should help brands determine the long term value of a campaign and then make adjustments when needed. Perhaps the most interesting opportunity for advertisers, though, is a real time attribution option.
Using Salesforce data, customers will be able to use real time attribution to sync data between Salesforce and Marin; this should help with conversion tracking and downstream revenue capture, so that marketers know which channels - social, display, search, etc. - are engaging the most consumers.
Image via Shutterstock
- Top tips to improve cash flow
- Study IDs email fatigue
- Top 3 tips to create a strong 2nd party data strategy
- Study: Dark social key to seasonal sharing
- SMB Owners: What you need to know about OT changes
- Report IDs value of Pokemon Go players
- Native ads: Position of disclosure can affect click-through rate
- The state of Internet traffic in Europe
Featured White Papers
- The Keys to a 'Stop 'em & Grab 'em' Landing Page
Follow these keys when developing your landing page, and in no time you will have all of the traffic and...