News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook is the go-to social channel for people researching local businesses
Facebook is the go-to social channel for people looking for more information about a local small business, according to new research by G/O Digital.
As new businesses pop up locally, I increasingly find myself searching for them on Facebook rather than any other social channel. On Facebook I can see photographs of the business, see reviews and read comments posted by others. It seems I am not alone.
When G/O Digital asked consumers which social channel they use to find out more about local businesses, Facebook came out tops. Almost two-thirds (62%) sited Facebook compared with just 12% who said Pinterest and 11% Twitter.
A whopping 80% of those surveyed said they'd be more likely to make a purchase after seeing positive user comments on a company's Facebook Page and 41% rated seeing customer reviews and ratings as the most important aspect of a business' Page.
Talking to Inside Facebook, Jeff Fagel, G/O Digital's CMO said that today, Facebook is a crucial element of day-to-day communication with more than half of the network's users engaging more than six days a week.
"If you're looking at it as a small business, there's a sense of fear and nervousness when it comes to a small business owner deciding to spend $500 or $1,000 on marketing," said Fagel. "The fear isn't about the marketing strategy, but about tossing money down the drain. Offers really provide a proof of success, that if you're spending $500 or $1,000, then there's actually a return on it. There's less room for error with small business."
It's interesting to note that among those surveyed by G/O Digital, restaurants had the highest engagement (38%) among those searching for local businesses. Earlier this year, Facebook made it easier for users to check out a restaurant's most important ingredient - its menu - by allowing their display on a restaurant's Page.
Image via Shutterstock
- SMBs: What to look for in your next device
- 3 ways analytics may be clouding your strategy
- Why brands need to know document search
- Half of cybersecurity experts say mobile payments are not secure
- Amazon the go-to place for consumers to search for products
- Which holiday season promos will motivate consumers to buy?
- Display ad revenues continue to rise despite ad blocking
- Mobile camera functionality key to capturing Millennials' loyalty
Featured White Papers
- The Retail Marketer's 2015 Holiday Playbook
Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping...