News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook is the go-to social channel for people researching local businesses
Facebook is the go-to social channel for people looking for more information about a local small business, according to new research by G/O Digital.
As new businesses pop up locally, I increasingly find myself searching for them on Facebook rather than any other social channel. On Facebook I can see photographs of the business, see reviews and read comments posted by others. It seems I am not alone.
When G/O Digital asked consumers which social channel they use to find out more about local businesses, Facebook came out tops. Almost two-thirds (62%) sited Facebook compared with just 12% who said Pinterest and 11% Twitter.
A whopping 80% of those surveyed said they'd be more likely to make a purchase after seeing positive user comments on a company's Facebook Page and 41% rated seeing customer reviews and ratings as the most important aspect of a business' Page.
Talking to Inside Facebook, Jeff Fagel, G/O Digital's CMO said that today, Facebook is a crucial element of day-to-day communication with more than half of the network's users engaging more than six days a week.
"If you're looking at it as a small business, there's a sense of fear and nervousness when it comes to a small business owner deciding to spend $500 or $1,000 on marketing," said Fagel. "The fear isn't about the marketing strategy, but about tossing money down the drain. Offers really provide a proof of success, that if you're spending $500 or $1,000, then there's actually a return on it. There's less room for error with small business."
It's interesting to note that among those surveyed by G/O Digital, restaurants had the highest engagement (38%) among those searching for local businesses. Earlier this year, Facebook made it easier for users to check out a restaurant's most important ingredient - its menu - by allowing their display on a restaurant's Page.
Image via Shutterstock
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...