News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook aiming to make 'clickbait' headlines history
Facebook has this week begun weeding out posts that use headlines to encourage users to click through to see content without providing information on the type of content the click leads to.
Vague posts that ask Facebook users to click on a link without providing the link URL or information on what the link is about will begin to decrease in users' Newfeeds as of this week.
Facebook will now use a couple of methods to determine whether a post is 'clickbait' or not.
1. Looking at how long a user spends reading the linked article away from Facebook. Articles will be deemed valuable if users spend time away from Facebook reading it, but if users click on a link and immediately return this will signal that the content was not something they were interested in.
2. Comparing the number of link clicks to the number of Likes and comments to determine the value of the linked content.
Another update will see Facebook prioritizing showing links that are in the link-format versus those links shared in captions or the status update. This has come about due to a finding that "people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions", says Facebook in a recent blog post.
Image via Shutterstock
- In-store pricing versus online: Getting the price right at the right time
- Investment in the online shopping experience paying dividends for retailers
- Survey: Mobile a sore spot for luxury brands
- Study: Switching economy could cost US brands $1 trillion
- Does your business send packages? USPS postal rates change
- Localytics: App engagement up, retention declines
- Knowledge of marketing automation low among senior-level marketers
- Study: Data tools don't stop cross-channel challenges
Featured White Papers
- Worksheet: Are You Ready for Marketing Automation?
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Benchmark Report: Data Drives Social Media Performance
After analyzing 1.6 M posts on Facebook, Twitter and Google Plus, we've concluded that how you distribute your social posts...
- What Your Website and a Great Book Should Have in Common
With real-time personalization, your website can share many of the same characteristics of a best-selling novel - including the ability...