News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook aiming to make 'clickbait' headlines history
Facebook has this week begun weeding out posts that use headlines to encourage users to click through to see content without providing information on the type of content the click leads to.
Vague posts that ask Facebook users to click on a link without providing the link URL or information on what the link is about will begin to decrease in users' Newfeeds as of this week.
Facebook will now use a couple of methods to determine whether a post is 'clickbait' or not.
1. Looking at how long a user spends reading the linked article away from Facebook. Articles will be deemed valuable if users spend time away from Facebook reading it, but if users click on a link and immediately return this will signal that the content was not something they were interested in.
2. Comparing the number of link clicks to the number of Likes and comments to determine the value of the linked content.
Another update will see Facebook prioritizing showing links that are in the link-format versus those links shared in captions or the status update. This has come about due to a finding that "people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions", says Facebook in a recent blog post.
Image via Shutterstock
- Omnichannel retail strategy key to SME success
- UK: Post-Brexit sees rise in overseas online orders
- Study: Time spent with top 100 apps up 10%
- Report: Best practices for loyalty programs
- Expert: How ad blocking is affecting brands now
- Google will penalize mobile websites with pesky pop-ups
- Expert: Brands can recover from endorsement scandal
- Millennials most influenced by family online
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...