News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Expert Opinion: Why brands need a niche
Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels.
Kristina: How can marketers better use social media?
Mark Satterfield, CEO and Founder, Gentle Rain Marketing, and author of The One Week Marketing Plan: Posting on social media sites for the sake of posting is a waste of time. Instead of focusing your efforts on low-probability events - such as winning a client through a tweet - use social media as a lead-generation tool to drive people to your blog posts. Come up with several different hooks for each blog you post to grab people's attention.
Kristina: There is an on-going debate over email versus direct mail. Care to weigh in?
Mark: Direct mail may sound old-school, but it is still a highly effective workhorse. As email increasingly becomes the communication vehicle of choice, there's less snail mail than ever - meaning a mailed sales letter can truly stand out. Moreover, there's more engagement with physical mail than with email. And, by buying the right mailing lists, you can pinpoint your target audience with laser-like precision.
Kristina: What about video? Is it an important part of an overall strategy?
Mark: Study after study shows that video is more effective in terms of SEO, lead generation, attracting prospects to your website, keeping them engaged while they are there, and ultimately converting them into customers. Moreover, since YouTube is now the second most searched site after Google, video takes on increased importance. Your first foray into video marketing should focus on motivating viewers to opt in for your free offer and join your list of subscribers.
Image via Shutterstock
- Nielsen research reveals countries least likely to embrace mobile-only banking
- Mobile use in restaurants - tolerable or taboo?
- Study: Shoppers want email contact
- New eBay ad targeting tool knows what mood a shopper is in
- Ad Roundup: Data key to new launches
- Top 3 tips to improve travel marketing strategy
- Millennials embrace marketing emails via mobile
- Video posts overtake photo posts by brands on Facebook
Featured White Papers
- How to Master the Art of LinkedIn InMail Prospecting
Learn how to improve your LinkedIn Inmail prospecting skills with this practical guide, complete with real-life examples....