News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Apigee: Mobile apps a stumbling block for businesses
Businesses across the online space are failing in the mobile space, specifically in the app space. That is the takeaway from new data out from Apigee, which indicates fewer than 10% off IT decision makers are having success in building and deploying apps on-time and on-budget.
More and more brands are looking to the mobile space to connect with their core consumer base. Unfortunately, the mobile and app space is defeating many brands. According to new data out from Apigee nearly half (45%) of IT decision makers have missed on the quality of apps, on budgets, time and even the business impact of their brand's apps.
"Traditional IT is no longer viable for the new world of apps. IT as we know it has been heavily conditioned by the legacy of a control-oriented approach used to build and manage the systems of record of the past," said Bryan Kirschner, director of Apigee Institute. "But this approach is incompatible with the new business imperative to deliver systems of engagement at the pace the market demands. We've found that those who are succeeding in app deployment have a strikingly different approach to their IT departments. They recognize the strategic value of leveraging external expertise to maximize their agility and adaptability--this fundamental shift is called 'outside-in IT' and is a competitive necessity for every IT leader hoping to deliver digital experiences faster and better."
Some interesting takeaways from the report include:
• 1 in 4 IT decision makers of brands attempting to deploy apps have failed on timelines
• 1 in 5 have failed on budgets
• 5% failed to produce the apps
• 8% say they've 'exceeded expectations' of building/deploying apps
Of those who are having success in the app space, however, look for even more attention to be focused on mobile. The research shows most (85%) App Masters plan to push farther into the cloud; on average App Masters are moving or have moved about 80% of their infrastructure to IaaS (Infrastructure as a service).
Image via Shutterstock
- How to use your CTA to drive email conversions
- Expert: How to improve personalization strategy
- How to use payments as a marketing tool
- Ad Roundup: Partnerships and a new release
- Top 3 tips to use a loyalty program to build engagement
- Fewer people report suffering with information overload than a decade ago
- Third of businesses globally under-prepared for digital transformation
- Expert: Tipping point for personalization is near
Featured White Papers
- How to Deliver Content Your Employees Will Love to Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering...