News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Apigee: Mobile apps a stumbling block for businesses
Businesses across the online space are failing in the mobile space, specifically in the app space. That is the takeaway from new data out from Apigee, which indicates fewer than 10% off IT decision makers are having success in building and deploying apps on-time and on-budget.
More and more brands are looking to the mobile space to connect with their core consumer base. Unfortunately, the mobile and app space is defeating many brands. According to new data out from Apigee nearly half (45%) of IT decision makers have missed on the quality of apps, on budgets, time and even the business impact of their brand's apps.
"Traditional IT is no longer viable for the new world of apps. IT as we know it has been heavily conditioned by the legacy of a control-oriented approach used to build and manage the systems of record of the past," said Bryan Kirschner, director of Apigee Institute. "But this approach is incompatible with the new business imperative to deliver systems of engagement at the pace the market demands. We've found that those who are succeeding in app deployment have a strikingly different approach to their IT departments. They recognize the strategic value of leveraging external expertise to maximize their agility and adaptability--this fundamental shift is called 'outside-in IT' and is a competitive necessity for every IT leader hoping to deliver digital experiences faster and better."
Some interesting takeaways from the report include:
• 1 in 4 IT decision makers of brands attempting to deploy apps have failed on timelines
• 1 in 5 have failed on budgets
• 5% failed to produce the apps
• 8% say they've 'exceeded expectations' of building/deploying apps
Of those who are having success in the app space, however, look for even more attention to be focused on mobile. The research shows most (85%) App Masters plan to push farther into the cloud; on average App Masters are moving or have moved about 80% of their infrastructure to IaaS (Infrastructure as a service).
Image via Shutterstock
- Top retailers failing to meet consumer expectations of personalized comms
- Android ad blocking browser released by Adblock Plus
- How triggered emails can reduce shopping cart abandons
- How to better protect consumers' mobile privacy
- Expert: What Google buy buttons could mean for ecommerce
- Report highlights the 'mobile moments' of commuters
- Consumers keen to use new payment technology but businesses slow to adopt
- Ad Roundup: Integrations and new releases to offer more insights
Featured White Papers
- Email A/B Split Testing Guide
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even...
- Not Provided Insights & Intelligence - 2015 Edition
Keywords are fundamental to your integrated SEO and Content Marketing strategies. gShift's Not Provided Guide will help you connect...
- Learn how to fill your funnel with high-quality leads
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content...