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BizReport : Advertising archives : August 19, 2014

Ad Roundup: Sales tools and caller response

Two releases into the online space this week should help sales people bring more leads through the sales funnel and to create a better experience for consumers across channels.

by Kristina Knight

First, Corporate Visions has released their Power Playbook, a sales tool created to increase the conversational skills and content from sales channels. Power Playbook is available across channels, including a mobile app, giving salespeople convenient access while out of the office.

"Today, most sales playbooks are overloaded with content that has nothing to do with the conversations they are supposed to enable," said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. "Now, salespeople can benefit from our experience in applying decision-making science to sales messaging and sales skills training, and all of it comes in an easy-to-use tool designed for those critical early-stage meetings."

The tool includes details on how to successfully introduce new needs to sales leads, demonstrate value and include different points of view.

Meanwhile [24]7 has released [24]7 Speech, a cloud based self service tool that uses omnichannel data to predict caller intent. The tool uses natural language to bridge the interactive voice response (IVR) experience into a digital experience.

"Consumers expect an omnichannel experience where they can connect through the web, IVR, mobile, and social media touch points and maintain one continuous customer journey to rent a car," says, Gerard Insall, CIO, Avis. "With partners like [24]7, Avis continues to use innovative technology to continually push the boundaries of the customer rental experience to new levels."

This kind of tool is important because, while many consumers use multiple channels to contact businesses, the phone is the tool of choice when they encounter issues in other channels. Creating a better phone experience is another way to build loyalty.

Image via Shutterstock

Tags: advertising tools, Corporate Visions, multi channel advertising, sales tools, [24]7 Speech

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