News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ad Roundup: 2 new programmatic solutions soar to market
Programmatic is gaining more ground this week, thanks to two new solutions coming to market. Both Verve Mobile and adMarketplace are pushing programmatic/bidding solutions that should give brands more control over their spending. Here's how:
First, from Verve Mobile, a programmatic direct platform specific to location based ads. Through the platform advertisers can use programmatic bidding to target local-mobile campaigns.
"Verve has always been a pioneer in location-based mobile advertising, and now we're taking it to the next level by breaking new ground with the Verve Direct programmatic platform," said Tom MacIsaac, CEO of Verve. "Now partners and advertisers can access Verve's proprietary mobile Proximity Targeting and Consumer Audience Segments on an automated basis through a robust SaaS platform."
Meanwhile, adMarketplace is launched an algorithmic ad bidding solution called BidSmart. Through the platform advertisers can use performance data to bid on ads using keyword, traffic sources and device type.
"User search, previously concentrated on one major search engine, is now spread across many mobile and web properties" said Jamie Hill, CEO of adMarketplace. "In response, over 60 percent of Google's largest direct response advertisers have turned to adMarketplace to buy high-performing traffic as search behavior changes. adMarketplace's Advertiser 3D with BidSmart platform answers this need by combining the scale of programmatic advertising with the performance of search advertising."
According to eMarketer, search ad revenues are pushing $50 billion worldwide, accounting for about 43% of all online ad revenue. Programmatic search solutions, like BidSmart, are said to bridge the gap between traditional search marketing and search marketing based on apps and specialized online sites like Local.com and Blekko.
Image via Shutterstock
- H1 2016's most-used and most-downloaded apps
- Gen Z's in-store expectations - the next challenge for retailers
- Brands: Why revenue based loyalty programs are a better draw
- Retail Roundup: Coupons key for all shoppers
- Study: In-game ads pushing engagement
- Expert: Why branded content appeals to consumers
- Reports: M:Comm up, privacy concerns abound
- Expert: What Pokemon Go phenomena means for businesses
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...