News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
96% of UK advertisers purchased video ads the same way they buy TV ads
Video advertising platform Videology has released Q2 2014 findings on the U.K.'s video advertising market. The analysis reveals almost all online video advertisers are now buying ads as they would TV ads.
According to Rich Astley, UK managing director of Videology, "reserved buying at a fixed CPM is now fully embedded as the way for advertisers to buy video".
His comments come as his company releases their UK Video Market At-A-Glance report in which it is revealed that a whopping 96% of advertisers bought online ads the same way they do on TV during Q2 of this year. That is, they are buying in a reserved fashion and at a guaranteed CPM.
"As television and video buying becomes more converged advertisers want to know they can purchase video in the same way regardless of which screen it will be broadcast on," says Astley. "Guaranteed, programmatic buying is at the core of our offering, and it is clearly having an effect, as 9 out of every 10 campaigns are purchased in this way."
Also popular, according to the report, are advanced targeting methods such as geo-location, behavioral and day-part. Meanwhile, 56% continue to use traditional demographic targeting on its own and just 1% use both demographic and advanced methods.
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
- Shoppers want more in-store tech
- Resolving customer issues quickly leads to greater brand loyalty
- Top 3 benefits for ecommerce success
- Research reveals extent of secondary revenue generation among UK retailers
- Report: Bot attempting to steal gift cards
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...