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BizReport : August 27, 2014 Archive

August 27, 2014 Archive

Mobile Marketing | August 27, 2014

Release makes push notifications actionable

Urban Airship is pushing a new kind of ad option out to brands today - through push notifications. The mobile management hub has created a cross platform support system for brands' widgets and interactive notification tools that push to users' phones or mobile devices. >>

Advertising | August 27, 2014

Early results show skipping ads improves engagement

Some early results are in and they may surprise some of you: the ability to skip pre-roll video ads can improve customer engagement. >>

Advertising | August 27, 2014

Top 3 tips to better personalize online campaigns

The promise of Big Data was that if the marketer could gather and analyze enough information, he/she could receive major insights into how to improve your business. The problem was that once the insights were gained, marketers and retailers found implementation both time consuming and difficult. It is often a roadblock in the process, and many staff resources are required for implementation, causing many companies to constantly delay this effort. Here are our expert's top 3 tips to improve personalization: >>

Social Marketing | August 27, 2014

Pinterest gives businesses a deeper peek into their Pinners

Registered business users of image-sharing social network Pinterest now have access to analytics allowing them to discover more about the people who engage with them. >>



Ecommerce | August 27, 2014

Parents give retailers advice on making back-to-school shopping more bearable

It is the last full week before the majority of schools in Britain start back, and new research from Savvy Marketing reveals just how many parents have left it until this late stage to do their back-to-school shopping and what they think retailers can do to make this stressful experience more bearable. >>

Mobile Marketing | August 27, 2014

Study reveals impact of mobile use on Japanese students' grades

A survey by the Japanese government has shed some light on the effect of extended mobile use on children's school test results. >>