BizReport : August 25, 2014 Archive

August 25, 2014 Archive

Advertising | August 25, 2014

Expert: Disconnect between brands, personalization

Online personalization is the third industrial revolution and yet 72% of executives still grapple with how to apply it online. Dynamic Yield is one platform helping brands with the application and analysis of online personalization. >>

Social Marketing | August 25, 2014

Social Roundup: Instagram analytics and a social management partnership

New to the social space: Instagram is beginning to roll out a suite of analytics tools that should give brands better insight into Instagram campaigns. Meanwhile, Viralheat is partnering to create a social media management solution for brands and advertisers. >>

Social Marketing | August 25, 2014

Report: More BTS campaigns going social

One trend during this back to school (BTS) season has been the impact of social marketing. More brands are adding hashtags or encouraging the sharing of images across social media to propel their brands farther. Crowdtap is breaking down the social sharing factor. >>

Internet | August 25, 2014

Internet users not prepared to pay for ad-free online experience

It's annoying, for some, but a fact of life - ads are what keep the Internet free of charge to use. Video ad platform Ebuzzing calculated just how much it would cost each user in the U.K. if advertising was not the life-blood of the Internet. >>

Mobile Marketing | August 25, 2014

76% of UK's top tech and telecoms brands now have mobile-optimized website

Findings of a recent study from the Internet Advertising Bureau illustrate the increased awareness of the marketing potential of apps and mobile technology as more consumers use mobile to access the Internet. >>

Loyalty Marketing | August 25, 2014

Poor retail customer service decreasing loyalty

Customers are increasingly frustrated with customer service channels that are not integrated meaning they need to repeat themselves several times before their query is addressed. >>