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BizReport : August 22, 2014 Archive

August 22, 2014 Archive

Advertising | August 22, 2014

Seniors unhappy with stereotypes used in advertising

The portrayal of seniors in advertising is not going down well with that target audience, according to new research conducted by marketing communications agency GlynnDevins. >>

Ecommerce | August 22, 2014

Top 3 SaaS myths debunked

There are a lot of myths out there about software as a service (SaaS) options - everything from diminished security to an online experience that isn't relevant to the user. One expert offers her thoughts on these myths. >>

Ecommerce | August 22, 2014

Traits independent retailers need to compete

The hardest thing for independent retailers trying to build a solid customer base is competition. Shoppers are used to going in to big box stores for everything from DVDs to computers. One expert offers his top tips to help indie retailers compete. >>

Internet | August 22, 2014

Report illustrates traditional vs. digital media consumption

As digital continues to infiltrate consumers' daily lives, wherever in the globe they may be, traditional media is being given the heave-ho as computers and mobiles increasingly account for our news and TV consumption and socializing. >>