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BizReport : August 15, 2014 Archive

August 15, 2014 Archive

Ecommerce | August 15, 2014

Retailers: The 3 trends that could change your year

With back to school shopping in full swing, many retailers are turning their attention to holiday promotions, sales and making sure their websites are ready for the showrooming and webrooming customers that will head their way. One expert tells us what he expects from the remainder of 2014 - and it's all about disruption. >>

Advertising | August 15, 2014

Twitter testing video ads

Twitter is experimenting with video ads that look like Tweets in users' content feed in an attempt to better monetize the platform. >>

Mobile Marketing | August 15, 2014

QR codes in cemeteries to bring war dead to life

QR codes are appearing worldwide in cemeteries. Using the codes on headstones can bring the deceased's story to life. On the 100th anniversary of the start of the first World War, Commonwealth war graves in Wales are also getting the QR code treatment. >>

Blogs & Content | August 15, 2014

Top 3 tips to create more engaging video content

Viral videos like Weird Al's 'Tacky' all share the same common traits - originality, humor (often off-beat), and references to popular culture. These elements, when combined in simple and digestible formats, evoke an emotional response from consumers that drives them to action. The action is to share the content within their social graphs, thereby contributing to the video's virality. >>

Advertising | August 15, 2014

Online Roundup: International expansion tools and local marketing tips

In the rapidly changing online space, retailers and advertisers need tools to help them reach not only local but international shoppers. Three moves should help brands push their expansion efforts. >>