BizReport : August 14, 2014 Archive

August 14, 2014 Archive

Advertising | August 14, 2014

New Balance shoe launch takes omni-channel approach

New Balance has tapped BrandLive to help them launch their new running shoe. And while consumers will likely to be watching the omni-channel launch, retailers and brands will be watching for another reason: to see how an omni-channel approach works for the shoe brand...and perhaps make notes about their own future campaigns. >>

Mobile Marketing | August 14, 2014

Hi-tech, beacon-driven dummies enter British stores

Hi-tech dummies are gracing the floors and windows of some of the UK's high-end stores. Using beacon technology these mannequins can transmit information about what they're wearing to shoppers' smartphones. >>

Blogs & Content | August 14, 2014

Report: Online, TV viewing becoming similar

Television is television - and entertaining - even if the content is streamed online rather than viewed from a TV set. That's the takeaway from Freewheel's Q2 Video Monetization report which shows ad views are up, content viewing is up and live viewing is up. >>

Ecommerce | August 14, 2014

Surveys: Moms pounding the retail pavement for back to school

Over the next few weeks moms across the US are going to make a dent in the family budget with back to school buys. According to new data out from Punchtab 'Mom Spending' will increase about 77% saying they'll spend 'at least' what they spent in 2013 on back to school items. >>

Search Marketing | August 14, 2014

Quarter of SMBs have no presence in local search results

Are small businesses doing enough to ensure success in an increasingly digital and social environment? Not really, according to new figures released this week by Marketecture. >>

Ecommerce | August 14, 2014

Third of UK employees shop online during work hours

British employees who find it hard to make time outside of work to do their shopping have found a way around it - they are increasingly shopping online from work. >>