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BizReport : August 12, 2014 Archive

August 12, 2014 Archive

Ecommerce | August 12, 2014

Forecast: 9% ecomm growth for SMBs through 2014 holidays

The big holiday sales forecasts are still a few weeks away, but small businesses should pay attention to an early addition. According to a Volusion prediction small and medium sized businesses will see at least 9% ecommerce growth through the 2014 holidays. >>

Advertising | August 12, 2014

Platform extends audience targeting to friends

An extension to the Pursway platform should give marketers the ability to extend their reach across the online space. Pursway's platform helps brands bring targeting to scale by allowing them to target consumers who 'look like' their base of customers. >>

Mobile Marketing | August 12, 2014

Apigee: Mobile apps a stumbling block for businesses

Businesses across the online space are failing in the mobile space, specifically in the app space. That is the takeaway from new data out from Apigee, which indicates fewer than 10% off IT decision makers are having success in building and deploying apps on-time and on-budget. >>

Ecommerce | August 12, 2014

Survey: Most will cut back on back to school

If given the opportunity most shoppers would save - even back to school shoppers. That's the takeaway from new data out from Crucial.com which indicates more than half (57%) of back to school shoppers won't buy a new computer this year. The survey also indicates more than three-quarters are focused on saving money, even on school supplies. >>



Search Marketing | August 12, 2014

Google using HTTPS as a ranking signal

Google is flexing its search engine muscle in an effort to encourage websites to be more secure. Search algorithms have been tweaked to give sites using HTTPS a higher search ranking. >>

Ecommerce | August 12, 2014

Paper coupons still popular with consumers

Despite significant uptake by consumers of digital coupons, recent research suggests they have a long way to go before they eclipse paper coupon use. >>

Mobile Marketing | August 12, 2014

Expert Opinion: Mobile, social to finish 2014 strong

For the past 12 months mobile and social have made headlines as new properties and platforms came into the online space. now mobile and social are making headlines because of the advertising and targeting they provide advertisers. One expert believe mobile and social will continue disrupting 2014 - in a good way. >>

Ecommerce | August 12, 2014

TouchStore brings personalized live chat to in-store mobile shoppers

A new solution from TouchCommerce bridges consumers' mobile and physical store experiences together by offering personalized shopping assistance via smartphones. >>