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BizReport : August 8, 2014 Archive

August 8, 2014 Archive

Blogs & Content | August 08, 2014

Consumer trust in branded content on a par with editorial

Do consumers trust branded content more, or less, than they trust content from brands? According to Vibrant Media's latest research, there is not a lot in it. >>

Mobile Marketing | August 08, 2014

Mobile investment paying off for multichannel retailers

Multichannel retailers are enjoying stronger growth in mobile sales than their pureplay counterparts, according to new research by internet retail trade body IMRG and consultancy Capgemini. >>

Blogs & Content | August 08, 2014

Consumers want brand videos but marketers not prioritizing

Consumers are interested in watching brand videos but, according to a new report by video content management solutions firm Levels Beyond, few marketers are prioritizing video content. >>

Blogs & Content | August 08, 2014

Top 3 website optimization tips

"Black Hat" SEO - the strategy of creating pages jammed with keywords that dont' make any sense and creating link farms - still resonates around the web. Users and search engines are smarter; to connect now, the key is creating and optimizing relevant, intelligent content. >>



Ecommerce | August 08, 2014

Top 3 tips for creating engaging online events

Online events can be leveraged as tools for lead generation, qualification and customer retention. The content can also be repurposed as on-demand content for webinars, ebooks and the like. The key is to create an engaging event that will get people talking. >>

Blogs & Content | August 08, 2014

5 keys for creating a solid online presence

Attracting a potential client's initial attention is often the most challenging part of growing a customer base. By focusing on a niche, brands don't need to address a general audience; instead, they communicate a very specific message concerning specific problems. Our expert offers his 5 tips to creating this kind of presence. >>