RSS feed Get our RSS feed

News by Topic




BizReport : August 7, 2014 Archive

August 7, 2014 Archive

Advertising | August 07, 2014

Ad Roundup: Targeting focus of key moves

Transaparency and targeting are the key factors for a trio of announcements in the online ad space this week. Targeted Victory and Yahoo are upping the targeting ante while ChoiceStream is adding transparency to its ad platform. >>

Mobile Marketing | August 07, 2014

Study: Brands to invest more in mobile

Over the next year look for more ad budgets to be pushed into mobile - and not just mobile display, search or appvertising. According to a new survey out from Message Systems brands are set to push more ad dollars into SMS and MMS as well as push notifications and optimized email over the coming year. >>

Advertising | August 07, 2014

Expert Opinion: Why brands need a niche

Video, social, email, direct mail. The advertising avenues open for businesses today are massive, and there are rules that go along with each channel. One expert offers his advice on how to get the most from these channels. >>

Mobile Marketing | August 07, 2014

Consumers' mobile tracking fears allayed with incentives

Consumers will put aside mobile tracking privacy concerns if rewarded with coupons, sales promotions and shorter checkout times, according to a new report from ad engagement firm PunchTab. >>



Internet | August 07, 2014

Study: Businesses express interest in Bring Your Own ID (BYOID)

Most people today are familiar with the acronym BYOD, but are you familiar with BYOID? If not, read on, because it is something many businesses and I.T. departments are keen to implement. >>