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BizReport : August 4, 2014 Archive

August 4, 2014 Archive

Mobile Marketing | August 04, 2014

Study: Soon B2B mobile traffic will outstrip B2C

Business to Consumer (B2C) businesses have traditionally led Business to Business (B2B) brands in both online and mobile traffic. However, according to new data out from Usablenet that is about to change. Their data shows, thanks to the rapid adoption of mobile by B2B brands, mobile traffic to their sites will soon outpace B2C traffic. >>

Social Marketing | August 04, 2014

Companies not taking social customer service seriously

Companies realize that social media is a must-have in today's online, connected environment. But many still are not taking it seriously enough, according to new research from social relationship infrastructure firm Sprinklr and customer experience systems and services company Amdocs. >>

Internet | August 04, 2014

Study reveals the privacy issues behind the Internet of Things

A worryingly high percentage of Internet of Things devices have security vulnerabilities that, instead of making life easier, could cause more problems than they are worth. >>

Social Marketing | August 04, 2014

How mobile social can help brands

Here in the U.S. alone, 85 percent of consumers are leveraging mobile devices to access social sites. One expert offers insight into how brands can better connect. >>



Ecommerce | August 04, 2014

Ecomm solution pushes conversions, revenues one-quarter higher

Recently Juno Active, a leading women's sportswear retailer, tapped GoECart's 360 platform to create a seamless ecommerce site. Some early results are in which indicate increased conversion rates (26%) and increased revenues (24%) over 2013 numbers. Average order values also increase, by 22%. >>

Mobile Marketing | August 04, 2014

Research reveals rise of small business mobile adoption

Constant Contact has released a new infographic comparing their latest Mobile Pulse Survey with that of 2013. It reveals a big uptick in small businesses use of mobile technology including mobile-optimized websites and mobile advertising. >>