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BizReport : August 1, 2014 Archive

August 1, 2014 Archive

Social Marketing | August 01, 2014

Six ways to increase the performance of your Pinterest Pins

Taller images, calls to action and keeping brand images face-free are just some of the secrets to success on Pinterest, according to new information shared by Ripen eCommerce. >>

Email Marketing | August 01, 2014

Personalization key to becoming a 'Best Friend Brand'

Recent research from Silverpop suggests that consumers tend to have just five brands they are loyal to, repeatedly opening their emails and buying their products. But what is it that forges this friendship? >>

Mobile Marketing | August 01, 2014

Young mobile users annoyed by ads in apps

Youth insights consultancy Voxburner surveyed students in the U.K. to see what they find most annoying about mobile apps. One element stuck out more than others - ads in apps. >>

Social Marketing | August 01, 2014

Top 3 tips to harness dark social data

Properly attributing visits, clicks and shares across the online and social spaces allows brands to tailor their content marketing to create content with which their audience will engage. This also represents the best potential communities to connect with and can help identify which devices the audience is commonly using to access content. >>



Ecommerce | August 01, 2014

Report: M:Commerce share up one-third

There is good news for both bricks-and-mortar and mobile retailers: their shares have both improved through the second quarter of 2014. According to new data out from MarketLive mobile's revenue share increased 35% while bricks-and-mortar store shares increased 59%. >>