News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study: Most Americans learn big news via socnets
Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more than 40% are also staying up to date with regional, national and international news, as well.
Just over 80% of Americans now say they learn 'important news' on social networks. Some things they're learning include:
• 50% hear about family/friends' pregnancies/births
• 36% learn of family/friends' deaths
• 36% learn about work promotions
• 44% say they're 'most likely' to learn global/national/local news via social media
"These numbers tell an interesting story about the way we as people communicate in our everyday lives," said Jason Zuccari, President and Co-Founder, Bubblews. "Traditional communication methods of days past are being replaced as social media adoption grows beyond the tipping point in consumer lifestyles. When you consider that social media is where more than half of users in our country are getting important life news, you can understand the opportunity that exists for a community based ecosystem that not only delivers the social content people really want to consume, but offers them compensation for their contributions."
But, as much as people are enjoying staying abreast of family - and world - news, there are pet peeves, too, in the social space. Here's what has many tuning out:
• 42% say there are too many social media ads
• 2 in 10 say the content is not relevant to them
• 62% say they would try a new socnet
• 40% say more relevant content could make them switch
"Our research shows that American appetites for social media is still more than healthy: It's also clear that the need for relevant content by online users is not yet truly being met in the social platforms available to them today," said Arvind Dixit, CEO and Co-Founder, Bubblews. "Now is the time for the social landscape to evolve into its next iteration and we at Bubblews are excited to help push that change forward."
Image via Shutterstock
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
- Top 3 tips to improve travel loyalty programs
- New Realeyes' research links emotional response to sales impact
- Coalition for Better Ads releases new guidance to curb consumer annoyance with ads
- Instagram's focus on business tools attracts SMB advertisers
- Traditional external agency model failing to meet marketers' needs
- Few marketers intend to invest in marketing technology in 2017
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...