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BizReport : Social Marketing : July 16, 2014


Study: Most Americans learn big news via socnets

Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more than 40% are also staying up to date with regional, national and international news, as well.

by Kristina Knight

Just over 80% of Americans now say they learn 'important news' on social networks. Some things they're learning include:

• 50% hear about family/friends' pregnancies/births
• 36% learn of family/friends' deaths
• 36% learn about work promotions
• 44% say they're 'most likely' to learn global/national/local news via social media

"These numbers tell an interesting story about the way we as people communicate in our everyday lives," said Jason Zuccari, President and Co-Founder, Bubblews. "Traditional communication methods of days past are being replaced as social media adoption grows beyond the tipping point in consumer lifestyles. When you consider that social media is where more than half of users in our country are getting important life news, you can understand the opportunity that exists for a community based ecosystem that not only delivers the social content people really want to consume, but offers them compensation for their contributions."

But, as much as people are enjoying staying abreast of family - and world - news, there are pet peeves, too, in the social space. Here's what has many tuning out:

• 42% say there are too many social media ads
• 2 in 10 say the content is not relevant to them
• 62% say they would try a new socnet
• 40% say more relevant content could make them switch

"Our research shows that American appetites for social media is still more than healthy: It's also clear that the need for relevant content by online users is not yet truly being met in the social platforms available to them today," said Arvind Dixit, CEO and Co-Founder, Bubblews. "Now is the time for the social landscape to evolve into its next iteration and we at Bubblews are excited to help push that change forward."

Image via Shutterstock

Tags: Bubblews, social marketing, social marketing trends, social media trends, social networks










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