News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Study: Most Americans learn big news via socnets
Turns out social media is more important - for consumers - than ever. According to one new report a majority of Americans are learning about important news via social networks. They're learning about family news first and foremost but more than 40% are also staying up to date with regional, national and international news, as well.
Just over 80% of Americans now say they learn 'important news' on social networks. Some things they're learning include:
• 50% hear about family/friends' pregnancies/births
• 36% learn of family/friends' deaths
• 36% learn about work promotions
• 44% say they're 'most likely' to learn global/national/local news via social media
"These numbers tell an interesting story about the way we as people communicate in our everyday lives," said Jason Zuccari, President and Co-Founder, Bubblews. "Traditional communication methods of days past are being replaced as social media adoption grows beyond the tipping point in consumer lifestyles. When you consider that social media is where more than half of users in our country are getting important life news, you can understand the opportunity that exists for a community based ecosystem that not only delivers the social content people really want to consume, but offers them compensation for their contributions."
But, as much as people are enjoying staying abreast of family - and world - news, there are pet peeves, too, in the social space. Here's what has many tuning out:
• 42% say there are too many social media ads
• 2 in 10 say the content is not relevant to them
• 62% say they would try a new socnet
• 40% say more relevant content could make them switch
"Our research shows that American appetites for social media is still more than healthy: It's also clear that the need for relevant content by online users is not yet truly being met in the social platforms available to them today," said Arvind Dixit, CEO and Co-Founder, Bubblews. "Now is the time for the social landscape to evolve into its next iteration and we at Bubblews are excited to help push that change forward."
Image via Shutterstock
- Advertising Roundup: Analytics and mobile engagement
- How reviews from gift-givers can help brands
- 51% of Brits can not spot ads in search results
- Clean fraud and account takeover top UK businesses fraud concerns
- Survey: Elections worrisome for SMB owners
- Reports: Online crucial for SMBs
- 3 trends to watch in social marketing
- Expert: How extreme stacking can benefit retailers
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...