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BizReport : Ecommerce : July 03, 2014

Retailers cash in on action-packed sporting weekend

It's not unusual to see an increase in sport-related offers appear during a major tournament such as the Olympics but the convergence of several sporting events this weekend has seen discounts offered in the UK on rise a whopping 135% on last year.

by Helen Leggatt

This weekend is massively important for sports fans. Not only will the World Cup semi-finals take place but also the Wimbledon Tennis finals and the start of the Tour de France in Yorkshire, UK. Retailers are hoping to cash in on the sporting inspiration these events will bring to British consumers and stores.

According to, sporting fever has hit the British public over the past few weeks, despite England's football team having left the World Cup early on. Searches for sports-related discounts are up 53% in June compared to May and up a whopping 135% year-on-year.

In response, sports retailers are making sure they attract the wallets of consumers by adding 44% more discount codes in June. Last year, Andy Murray's Wimbledon success resulted in a 100% increase in consumers searching for tennis-related discounts and, in line with Andy's success so far in this year's tournament, there has already been a 57% increase in Brits looking for tennis-related discount codes and a 62% increase in tennis-related discounts.

As the start of the Tour de France draws near, June has also seen a steady increase in the availability of cycling offers with 30% more cycling discount codes available to British shoppers than in May.

"We usually see increased searches for sports-related offers around big events like the Tour de France and Wimbledon as shoppers hunt for a discount on their inspired-purchases," says Claire Davenport, Managing Director,

"After England's early World Cup exit, it's great to see British shoppers are still being motivated to get active and should Andy once again reach the Wimbledon final we can expect to see even more retailers hoping to benefit from inspired shoppers."

Image via Shutterstock

Tags: discount, ecommerce, FIFA world cup, retail, sport, vouchers, Wimbledon

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