News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Reports: M:commerce up, in-store traffic down
Custora's latest numbers indicate mobile commerce could hit $50 billion by the end of the year (US). According to their data traffic from mobile devices to ecommerce sites has hit the 37% mark with m:commerce sales hitting the $43 billion mark last year (2013). In 2010 mobile commerce brought in just $2 billion in sales.
"Retail is changing, and cross-device shopping is at the heart of the change. High-value, repeat customers are now three times more likely to be cross-device shoppers than they were in early 2012. The fastest-growing retail brands segment their customer base, and know that different customer segments have unique device preferences, which often translate to varied product category preferences, and specific purchasing patterns," said Corey Pierson, CEO of Custora. "Mobile commerce continues to grow at an astounding rate. It's only a matter of time until mobile orders represent the majority of online commerce. Meanwhile, as mobile is growing, the landscape is dramatically changing. Mobile shopping used to be synonymous with Apple, but that's no longer the case. Samsung is truly making a dent in mobile shopping, and Amazon Fire is growing quickly."
Other interesting findings from Custora include:
• Less than 1% of m:commerce comes from social networks (Facebook, Twitter, Pinterest, etc0
• Apple's share of m:commerce was 75% in 2012 but now accounts for 54% of sales
• Amazon's Kindle Fire accounts for 4% of m:commerce sales
• Samsung's mobile devices account for 12% of sales
As for how shoppers are acting in-store, June data just out from Euclid indicates traffic into bricks-and-mortar stores decreased nearly 10% for the month - this despite school releasing for the summer and kids being home - and available for more mall trips. Despite the downturn in traffic, overall sales for June were up - Euclid recounts a 2% YoY general merchandise sales increase and a 4% increase in clothing/apparel sales. Other interesting findings from Euclid include:
• Storefront conversions increased
• Time spent in-store increase 8% YoY
• Repeat visits were down slightly
Image via Shutterstock
- 170% rise in ad requests containing location data
- Brexit, Trump leave marketers skittish about targeting
- Email analysis reveals extent of email attacks on businesses
- Report IDs the next big tech products
- Brands: How to prep for the subscription economy
- Expert: What Buffett's Walmart sale means
- Reports: Mobile data traffic, video trending high
- Survey finds increased interest in online car buying
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...