News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Reports: M:commerce up, in-store traffic down
Custora's latest numbers indicate mobile commerce could hit $50 billion by the end of the year (US). According to their data traffic from mobile devices to ecommerce sites has hit the 37% mark with m:commerce sales hitting the $43 billion mark last year (2013). In 2010 mobile commerce brought in just $2 billion in sales.
"Retail is changing, and cross-device shopping is at the heart of the change. High-value, repeat customers are now three times more likely to be cross-device shoppers than they were in early 2012. The fastest-growing retail brands segment their customer base, and know that different customer segments have unique device preferences, which often translate to varied product category preferences, and specific purchasing patterns," said Corey Pierson, CEO of Custora. "Mobile commerce continues to grow at an astounding rate. It's only a matter of time until mobile orders represent the majority of online commerce. Meanwhile, as mobile is growing, the landscape is dramatically changing. Mobile shopping used to be synonymous with Apple, but that's no longer the case. Samsung is truly making a dent in mobile shopping, and Amazon Fire is growing quickly."
Other interesting findings from Custora include:
• Less than 1% of m:commerce comes from social networks (Facebook, Twitter, Pinterest, etc0
• Apple's share of m:commerce was 75% in 2012 but now accounts for 54% of sales
• Amazon's Kindle Fire accounts for 4% of m:commerce sales
• Samsung's mobile devices account for 12% of sales
As for how shoppers are acting in-store, June data just out from Euclid indicates traffic into bricks-and-mortar stores decreased nearly 10% for the month - this despite school releasing for the summer and kids being home - and available for more mall trips. Despite the downturn in traffic, overall sales for June were up - Euclid recounts a 2% YoY general merchandise sales increase and a 4% increase in clothing/apparel sales. Other interesting findings from Euclid include:
• Storefront conversions increased
• Time spent in-store increase 8% YoY
• Repeat visits were down slightly
Image via Shutterstock
- Study: Mobile video a compliment to TV
- Mobile sites leaving customers hungry
- Survey: Most create videos as keepsakes
- Ad RoundUp: Ecommerce deployments key in on data
- Online and mobile shopping experience still failing to meet consumer expectations
- Which products have the highest online browse-to-buy correlation?
- Millennials: Speed and high-quality images the difference between bounce or buy on mobile
- Smartphone shopping up but revenue remains low
Featured White Papers
- 7 ways the mobile consumer changes everything infographic
Download the infographic "7 Ways the Mobile Consumer Changes Everything" to learn how to optimize your web content for mobile,...
- Re-Engineer Your Business For Mobile Moments
More than ever, customers are turning to their mobile devices to browse, shop, and research. This increase in usage puts...