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BizReport : Email Marketing : July 17, 2014


Report: Canadian SMBs behind on CASL

Only about one-third of Canadian small businesses are up to date on CASL - Canadian Anti-Spam Legislation - penalties. That's the word from Constant Contact which surveyed SMBs to determine how in the know they were about the anti-spam legislation.

by Kristina Knight

The bulk of small businesses in Canada aren't aware of the impact that not being compliant with new anti-spam laws could have on their businesses. In fact, according to a new survey out from Constant Contact only about 42% say they 'understand' how to ensure their businesses are CASL compliant.

"Despite the fact that CASL came into force July 1, it's clear that small businesses are behind the curve when it comes to fully understanding the new legislation and what steps they need to take to be compliant," said Lisa Kember, regional director for Canada East at Constant Contact. "Getting educated is the first step to being CASL compliant, and ultimately, achieving marketing success. Constant Contact has free CASL resources available to help small businesses and organizations, both in terms of education and marketing tools, to enable them to become compliant marketers."

Some interesting findings from the survey include:

• 29% of Candian SMBs began preparing for CASL before July 1, when the legislation went into effect
• 21% say they 'will prepare soon'
• 25% weren't sure when CASL preps would begin
• 25% say they won't make any changes because of CASL

"The relative inaction on the part of small businesses, and their uncertainty about what needs to be done, underscores the need for CASL education," said Guy Steeves, regional director for Canada West at Constant Contact. "While there is a grace period for some aspects of CASL, all businesses need to be taking action at this point. By focusing on permission-based marketing the way CASL outlines, small businesses will avoid possible penalties and at the same time set themselves up for marketing success."

As for what preparations those businesses will take - 85% say they'll educate themselves on compliance while 59% say they'll review email lists to ensure permissions are in place.

Image via Shutterstock

Tags: CASL, Constant Contact, SMB tips, SMB trends, spam legislation










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