News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Loyalty program option rolled out for AMZ merchants
Small businesses and solo merchants have long to using platforms like Ebay, Etsy and Amazon to sell their ware to a broader customer base. Rolling out this week is a solution that should help those merchants selling through Amazon to also build loyalty with their sales.
The solution is powered by Clutch, a platform hosting a suite of tools to build loyalty, offer customer analytics and create personalization to boost engagement.
"We are tremendously excited to offer this solution to Amazon Webstore merchants looking to run a loyalty program as well as to Clutch customers needing an e-commerce provider," said Ned Moore, CEO of Clutch. "Our approach is to work individually with each customer to define its goals for success in very specific terms. This includes designing and integrating a loyalty program as a part a merchant's overall marketing mix in order to yield higher margin, more engagement and more value from top customers."
Clutch works by increasing the personalization factor within stores; using their top level analytics, retailers can better segment and target products to increase product relevance. The new tool for Amazon Webstore clients works in much the same way: Retailers set up the rewards program and once orders are scanned through, Clutch issues rewards to the customers for those items meeting the loyalty program requirements. There is also a widget options which allows shoppers to redeem rewards - for example, percentage off offers or free shipping - as they are checking out of the store.
Image via Shutterstock
- Top tips to capitalize on social apps
- Mondays a favorite of fraudsters
- Reports show strong Q3, point to strong Q4
- Mobile Roundup: iOS users converting more, device adoption continues to grow
- Study: Moms looking to tech to track family health
- Study reveals global consumer attitudes to cross-border ecommerce
- Apple Pay, HCE to drive NFC-based contactless payments
- Study finds omnichannel strategy can drive more revenue
Featured White Papers
- Move Beyond Batch and Blast Emails
Like many marketers, you've included email in your marketing mix for years. But while email remains a vital channel, traditional...
- Social Media Pocket Guide
In just a few short years, the world of social media has changed immensely. We'll walk through each of the...