News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Facebook trials 'Buy' button within advertisers' posts and ads
The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post.
Facebook's latest blog post, published on Thursday this week, reveals their next step in facilitating ecommerce via the network.
A new ad and post format is being tested that prompts users to click, or tap, a 'Buy' button in ads or posts on their newsfeed. This action will enable them to purchase directly from the retailer without having to leave the social network. Users' credit or debit card information can be stored by Facebook to enable more convenient future purchases, but this is optional.
"We've built this feature with privacy in mind, and have taken steps to help make the payment experience safe and secure," says the Facebook for Business blog post. "None of the credit or debit card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they'd like to save payment information for future purchases."
The trial will initially be limited to a small number of small and medium-size advertisers, the names of which Facebook has not released. However, a graphic on the blog post features Modify Watches and illustrates how the new 'Buy' button will be integrated into a Facebook post.
- How travel brands can do more with data
- Expert: What retailers need to know about EMV
- Study: Utility apps take most of ad spend
- Holidaymakers swindled out of £2.2 million in 2014
- Brits warming to biometric technology for online banking access
- Banks missing out by focusing mobile banking ads on television
- Top 3 tips to add personality to your targeting
- Will 2015 be The Year of Mobile?
Featured White Papers
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...