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BizReport : Ecommerce : July 31, 2014


Ecomm Roundup: Faster checkouts and better personalization

Two new releases into the ecommerce space this week should help retailers improve checkouts and logins, as well as on-site personalization. Personalization has been shown to improve shopper engagement and conversions, as product placements are more relevant to the individual shopper.

by Kristina Knight

First, MarketLive has integrated Amazon's Login and Pay solution; this will streamline MarketLive's clients' checkouts which should improve conversion numbers.

"As part of our philosophy of Customer Driven Commerce, which puts the customer and their experience at the center of everything we do, MarketLive is committed to constantly improving and optimizing the shopping experience," explains Ken Burke, Founder and CEO of MarketLive. "We are tightly integrating Amazon's streamlined payment capabilities into our platform so merchants can implement them quickly and start seeing immediate results."

The integration will be available in Q3, in time for the busy holiday season.

Meanwhile, e-comm leaders like Rue La La and Wayfair have tapped Evergage to improve on-site personalization. Through the first half of 2014 Evergage has seen 200% revenue growth. On average, their clients are seeing a 50% quarter over quarter increase in live campaigns and 5 times higher click-thru rates.

"We are thrilled to be building on the strong momentum and growth that we achieved in 2013," said Karl Wirth, CEO and co-founder of Evergage. "Quarter to quarter our focus remains on providing real-time personalization capabilities to all marketers, and continually enhancing Evergage's solutions to drive revenue expansion for our clients."

Through their integrations with Evergage, Rue La La and Wayfair will be able to analyze customer data, test campaigns and offer better personalization to customers.

Image via Shutterstock

Tags: ecommerce, ecommerce tools, Evergage, MarketLive, online shopping trends










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