News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Ecomm Roundup: Faster checkouts and better personalization
Two new releases into the ecommerce space this week should help retailers improve checkouts and logins, as well as on-site personalization. Personalization has been shown to improve shopper engagement and conversions, as product placements are more relevant to the individual shopper.
First, MarketLive has integrated Amazon's Login and Pay solution; this will streamline MarketLive's clients' checkouts which should improve conversion numbers.
"As part of our philosophy of Customer Driven Commerce, which puts the customer and their experience at the center of everything we do, MarketLive is committed to constantly improving and optimizing the shopping experience," explains Ken Burke, Founder and CEO of MarketLive. "We are tightly integrating Amazon's streamlined payment capabilities into our platform so merchants can implement them quickly and start seeing immediate results."
The integration will be available in Q3, in time for the busy holiday season.
Meanwhile, e-comm leaders like Rue La La and Wayfair have tapped Evergage to improve on-site personalization. Through the first half of 2014 Evergage has seen 200% revenue growth. On average, their clients are seeing a 50% quarter over quarter increase in live campaigns and 5 times higher click-thru rates.
"We are thrilled to be building on the strong momentum and growth that we achieved in 2013," said Karl Wirth, CEO and co-founder of Evergage. "Quarter to quarter our focus remains on providing real-time personalization capabilities to all marketers, and continually enhancing Evergage's solutions to drive revenue expansion for our clients."
Through their integrations with Evergage, Rue La La and Wayfair will be able to analyze customer data, test campaigns and offer better personalization to customers.
Image via Shutterstock
- Top 3 annoyances for mobile shoppers
- Study: Black Millennials betting on themselves
- Top 3 tips to take Valentine's strategies year-round
- No age limit to looking for love online
- Goodbye second-screening, hello switch-screening
- Less than one-third of emails opened on desktop last year
- Ad Roundup: Platforms for sales, ecommerce
- Top 3 tips to get more from email on Valentine's campaigns
Featured White Papers
- Device of Choice for Online Shoppers & Buyers
Did you know that men shop and buy from mobile devices more than women? Being aware of nuances like this...
- 5 'Must Have' Tactics For Your 2016 Digital Marketing Plan
What are the 5 "must have" tactics that experts agree can help everyone's 2016 digital marketing?...
- Consumers Tell All, Part 1: Online Shopping Frequency
This report looks at how frequently online shoppers are making purchases....